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10 Design Types Experts Prefer for Business Websites

by Zain Ali

A business website is how your potential customers often find you in today’s digital world. To make such a website appealing to people, it requires a lot of elements, starting from its design. 

A good design plays a crucial role in creating a positive impression, establishing trust, and driving conversions. However, design choices can significantly impact a website’s effectiveness, making it difficult to choose for non-professionals. 

Still, experts have made things simpler. They have identified certain design types that tend to work exceptionally well for business websites. Let’s have a look at these popular web designs in Adelaide.  

1. Minimalist Design

Minimalism is a design philosophy that revolves around simplicity and elegance. Experts often favour minimalist design for business websites because it focuses on essential elements, reducing clutter and distractions. 

A clean and uncluttered interface can make navigating, finding information, and engaging with your content easier for visitors. A minimalist design also conveys a sense of professionalism and modernity.

Best Practices:

  • Use a limited colour palette with subtle accents.
  • Utilise generous white space for visual breathing room.
  • Prioritise clear typography and concise content.

2. Flat Design

Flat design is characterised by its two-dimensional, minimalist style, with a focus on simple shapes and bold colours. It’s a design type experts often recommend for business websites due to its visually appealing and user-friendly nature. 

A flat design can help your website load faster and provide a consistent experience across different devices and screen sizes.

Best Practices:

  • Emphasise clear and straightforward icons and illustrations.
  • Opt for vibrant but cohesive colour schemes.
  • Ensure elements are touch-friendly for mobile users.

3. Material Design

Developed by Google, Material Design combines the principles of flat design with subtle shadows and transitions, creating a sense of depth and realism. This design type is favoured by experts for its visual appeal and user-friendly interface. 

Material Design’s guidelines help maintain a cohesive and consistent look and feel across web and mobile platforms.

Best Practices:

  • Incorporate responsive animations and transitions.
  • Follow Google’s Material Design guidelines for consistency.
  • Use layered elements to create a sense of depth.

4. Responsive Design

With the ever-increasing use of mobile devices, responsive design is a must for business web designs in Adelaide. Responsive design ensures your site adapts seamlessly to various screen sizes and resolutions. 

Experts recommend it to provide an optimal user experience and maintain your site’s SEO rankings, as search engines prioritise mobile-friendly websites.

Best Practices:

  • Test your website on multiple devices and browsers.
  • Use flexible grids and media queries for responsiveness.
  • Optimise images and content for mobile viewing.

5. Typography-Centric Design

The typography-centric design puts a strong emphasis on the use of fonts and text as a central design element. It can be particularly effective for conveying a brand’s message, as well as enhancing readability and user engagement. 

Best Practices:

  • Pick fonts that match your brand’s personality.
  • Utilise typography hierarchy for emphasis.
  • Pay attention to line spacing and readability.

6. Card-Based Design

Card-based design involves breaking content into distinct, self-contained cards or modules. This is highly favoured for business web designs in Adelaide, as it allows for the organised presentation of information, making it easy for users to digest content. Cards can be used for showcasing products, services, blog posts, or team members.

Best Practices:

  • Maintain consistency in card size and spacing.
  • Use cards for visual storytelling, with compelling visuals and concise text.
  • Implement responsive card layouts for mobile devices.

7. Illustrative Design

An illustrative design incorporates custom illustrations and graphics to convey messages, explain concepts, or create a unique brand identity. It adds a personal touch to a website, making it more engaging and memorable. Experts often recommend an illustrative design to help businesses stand out in a crowded online landscape.

Best Practices:

  • Commission or create original illustrations that align with your brand.
  • Use illustrations to explain complex ideas or guide users through processes.
  • Ensure that illustrations enhance, rather than clutter, the user experience.

8. Scrolling Storytelling

Scrolling storytelling is a design technique that encourages users to scroll down a single, long web page to reveal a narrative or showcase products and services. This approach can be highly engaging and is often recommended by experts for businesses that want to tell a compelling story or guide visitors through a step-by-step process.

Best Practices:

  • Create a logical and visually pleasing scrolling flow.
  • Use animations or interactive elements to enhance engagement.
  • Ensure that the navigation remains intuitive, with clear calls to action.

9. Video Backgrounds

Video backgrounds involve using video clips or animations as a background for the website’s homepage or key sections. This adds a dynamic and visually captivating element to a web design in Adelaide. Experts recommend it for businesses looking to create an immersive and memorable first impression.

Best Practices:

  • Optimise video files for fast loading times.
  • Ensure that the video background enhances, rather than distracts from, the content.
  • Provide alternative content or controls for users who prefer not to watch the video.

10. E-commerce-Focused Design

For businesses engaged in e-commerce, an e-commerce-focused design is essential. This design type optimises the user experience for online shopping, emphasising product displays, user reviews, and seamless checkout processes. Experts recommend it for businesses looking to maximise conversions and sales.

Best Practices: 

  • Showcase high-quality product images and detailed descriptions. 
  • Implement user-friendly shopping cart and checkout processes. 
  • Include customer reviews and ratings for trust-building.

Get an Expert for Your Web Design in Adelaide: 

Web designing is often a job for a professional, especially if it’s for a business. Because a business needs to grow, a professional’s help is much needed. If you agree, consider our recommendation:

Make My Website

It’s a highly-rated web design agency in Melbourne. Their experts are well-versed in various digital marketing domains, and their services are widespread across Australia. So, whether you need SEO in Geelong or web design in Adelaide, you can reach out to MMW. 

Check out their website to schedule a consultation with them. Good luck! 

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