10 tips to get the most out of Google My Business in real estate

Google My Business is one of the most underused online marketing opportunities in real estate in Europe at the moment. Not familiar with Google My Business? By setting up a Google My Business profile, you can apply to appear on Google (either as an office or agent), generate reviews, improve trust and visibility, and become highly popular in Google search rankings.

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We propose 10 tips that you should consider as a real estate agent or as a Broker when starting with Google My Business.

1. Use a single name

It is important that Google recognizes you as a unique person or official office location. To reinforce this, it is recommended that offices register their organization’s Google My Business account as an Office. Google my business was created for local businesses and not for people who can change their situation or physical location, so to favor the location of the office over others from the competition, it is recommended that only the office be registered within Google my business so as not to create duplicates.

Use the name that you have used on your website and in other local directories so that Google can easily identify and position you. Use a standard nomenclature for all digital platforms where you are.

New Peshawar Valley is an approved housing project of KP GOV they are marketing new Peshawar very well on all platforms similar to New Metro city Gujar Khan.

2. Do not abuse keywords when putting the name of your office or your name as an agent

While it may be tempting to put as many relevant keywords in your office or agent name as possible, Google won’t be impressed. This will be a red flag that your account is suspicious and could lead to its total deletion. There will be plenty of opportunities for you to use keywords to your advantage: the name of your office or agent is not the place.

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3. Use a single phone number

The phone number is what will make your Google My Business listing unique. Using the same address is acceptable, as long as each individual has a unique phone number on their record.

4. Define your service area or zone

Using a designated service area allows customers to find your business at a location where you serve, but it doesn’t have to be your office address. This is especially useful for agents working and surveying in agricultural or rural areas. If you take advantage of the Designated Service Area feature, it is important that you do not add a business address in your information section. Although we recommend fully filling in your information later in this article, in this case it may be detrimental to your goals of being locally relevant.

How to get the most out of Google My Business in real estate

5. Focus on reviews

If there’s one thing to remember from these tips, it should be generating great user reviews. These will be the best free ads you will ever get. As with most things, timing is everything: don’t ask for reviews too early in your relationship with your client, and don’t leave it too late, either. Shortly after the deal has closed or the move-in date is the ideal time. Since many people looking for an agent online are sellers, it pays to collect as many seller reviews as possible first. The sellers are the ones who are looking for, so it is important that you work very well in your relationship with them.

Tip: Respond to all reviews, even negative ones. It will benefit you more in the long run.

6. Add lots of photos

Completing your Google My Business listing with images, posts, and products is another great way to show Google that your listing means business and should take precedence over others. We recommend having more than 100 photos uploaded to your profile. They can be team photos, listings, agent photos, client photos, or office social events. More than 100 may seem like a lot, but if you upload 20 photos from each category mentioned here, you will already have reached that number.

How to get the most out of Google My Business in real estate

7. Use Google Posts

Posts allow offices and agents to share messages with customers that will appear on the “local dashboard” in Google search and on Google Maps. The term posts can lead you to believe that these are potentially viral pieces of content and should be treated like social media posts. It’s best to think of them as additional pieces of content that will help you rank higher on Google. No one will share or like these posts. With that being said, it’s a good idea to pick your most successful social media posts and replicate them on your Google My Business page. That way, you know that the posts customers will see on Google will be of high quality.

8. Includes more than 10 videos

Similar to having a good number of photos, it’s also a good idea to have a lot of videos associated with your services. We recommend having at least 10 good-quality videos to start with. Videos can include listings, sold properties, testimonials from past clients or current agents, pro tips for buyers and sellers, or tours of the area you specialize in.

9. Create a question-answer that contains many keywords

Having a well-populated question and answer section on your listing goes a long way in making sure your name appears at the top of the page. You can even ask and answer your own questions since no one will know it’s you unless they dig into your profile. Be sure to include real questions you’ve handled from past clients, and make sure they’re about topics your target audience can relate to. Once you have a list of questions and answers, it’s time to rewrite them with as many relevant keywords as you can think of.

How to get the most out of Google My Business in the real estate sector

10. Give complete information

Not only does Google track fully filled information sections, but it also makes it easy for their customers to know about you and get in touch with you faster. Not only that, but this is a great place to put in as many keywords as possible. Contrary to what we mentioned in the first tip, now is the time for keywords. In this case, you should make the most of relevant search terms.