3, 2, 1 – Let automation earn you money

What would you give if the processes you repeat over and over again every day at work could be done once and then repeat themselves? And that doesn’t imply that you have 10 hands, 10 phones, 5 laptops, or 10 more employees?

How to ensure that all your employees, regardless of the sector they work in and what their job is, have all the information promptly and that this information is available to everyone or only to certain people who need it in a single entry, without having to do it every time send emails?

All this is just a fraction of the work that you can automate and not only save yourself time but also:

-Get valuable information about your customers (existing and new)

-That your teams can adjust strategies based on that information

-On the other hand, clients gain trust in your brand and feel that they are important to you

-And finally, the most important thing is to make a profit, that is, to make a sale

Marketing and sales are closely related today and the cooperation of teams working in these sectors is of crucial importance for sales.

Therefore, it is very important that the circulation of information between those two teams and that any feedback that, for example, the marketing team receives reaches the sales team and vice versa because this is further maintained on the strategy, approach to clients, and the way of communication.

What is important for us to know is that before any one-to-one contact or direct conversation with clients, the client goes through various stages and a path, and at the end of it all, when the conversation comes, it does not mean that he is ready to buy, but that’s why through automation processes you can bring it closer to a decision.

Also, not only does automation contribute to sales, but it is a significant fact that it can also save you money. Research from 2021 shows that American Companies are saving $10m+ annually, just by automating these processes.

The research from 2020 showed in percentages how automation affects different sectors, and here we extract some data for the Marketing and Sales sectors:

Here are three suggestions for how automation can help your sales:

1. Who is your client? Let automation help you

Any digital marketing campaign, no matter how well thought out, can fail if it simply doesn’t hit your target group. This of course reflects on sales, and also the sales team can be great, but if they don’t have enough good customer data, their approach, which can also be great, just won’t match the customer they’re talking to.

That is why it is very important for both the marketing and the sales team to know who your customers are. What are their challenges? What are they searching for? How can you help them?

This is exactly what you will do through the automation process. All automated processes will “deliver” valuable information to you, based on which you will know how to approach the client and help him reach a purchase decision faster and even persuade him to remain your client, nurturing that relationship.

There are various ways to do this, for example, to leave the option of a short survey on the site, where the answers will be automatically collected and classified into certain categories that you previously created, then how many of them, for example, downloaded your catalog with new offers or with discounts, then the option to sign up for your newsletter and receive your regular emails, for example with information about new products, discounts, shopping benefits…

You can do the same when you create email campaigns – for example, how many of them clicked on the link you sent them that leads to your site where there is news about a certain product or watched the video you sent them, fill out the form, etc…

2. Video automation

Video as a very important form of marketing contributes a lot to sales. First of all, it is much easier for customers to absorb the information they receive through video than through text, and very often a video will take them one step closer to making a purchase. The video should be a must-have in your marketing strategy, but there is a solution for it as well, i.e. the possibility of automating the process, to save yourself time.

Video creation API like Plainly allows you to make a thousand of the same videos, but in each one, say, change the name and surname of the client you are addressing or any text you put, and make the video a personalized message for your client. All this happens precisely through the automation process, and the most important thing is that Plainly does it all by itself, following your instructions.

3. Use automation for existing clients as well

Of course, with existing clients, it is a much shorter process than with clients you have yet to attract, but it is very important to maintain good relations with clients who have already made a purchase from you and get them to decide to make a new purchase again.

With existing customers, it goes a little easier, because you are not starting from scratch, but have information such as: What product did they buy? Who communicated with them? How did they decide to sell, were they informed about the product, about your brand, and how did they contact you?
Are they on our mailing list?

These are already good foundations to move on, and what is also a lot easier is that you can more easily track existing clients, what they are searching for now, what new challenges they have and accordingly find a way to help them.