3D Animated Videos: What Is It And How It Benefits Businesses Of All Sizes

In today’s world, animation has proven itself as one of the leading marketing tools. An added benefit is that it can also act as an advertising tool when used right. In simpler words, animated videos are a mass communication medium. Our best belief is that because of the countless privileged characteristics, and it is by far “the best marketing method”, none can match. 

3D Animated Videos have different features and design styles, ideal for numerous requirements. With a vast array of options, 3D animation has a little something for almost every industry. The 3D modeling animations, for instance, show various impacts, like the right way to use a specific product, which can generate a lot of interest among the viewers. In addition to attracting customers to a specific product or service, 3D animation may also represent the quality of your company as a whole and the direction you want to take it. 

So What Exactly is 3D Animation?

The best definition of 3D Animation can be, 

“A graphic design technique that makes use of motions to breathe life into cartoons, characters, objects, detail, props and so much more.“

To elaborate, it is basically a process of designing and creating 3D, aka three-dimensional moving images. And lastly, putting it all into a place that we call a digital environment. Even the tiniest detail is designed from scratch in software designed particularly for 3D animation. This software is like the key ingredient which allows 3D animators to create illusions, i.e., any sort of movement that adds life to the object.

Process:

The process of 3D animation consists of three parts: modeling, layouts, final animation and rendering.

The process of “modeling” is where the actual creation of the object or character takes place. One option is to use a modeling tool, while another is to scan physical objects into a computer. Both approaches are quite beneficial, though in different ways. When you make a model from scratch using a tool, you get a lot more say in how it turns out. However, you can save a lot of time by scanning physical objects into your computer. No of the technique, the next step in creating an item or character is adding textures. Adding textures to a model makes it look more lifelike and gives it character.

When modelling is complete, the next step is layout and animation. They’re placed and animated here into a certain scene. Establishing a layout requires initializing a set and then including elements from that set in the layout. The next step is to give animation variables to the objects and characters, so they move. After that, either keyframing or motion capture brings the models in the scene to life.

Rendering is the last step in the process, and it’s when the scene really turns into an image. Because rendering is so intensive, specialized software is required to accomplish this.

Benefits Of 3D Animation For Businesses

Here are a few advantages of 3D animations that we’ll go through quickly:

• Outstanding Graphics

When it comes to painting a clear and compelling picture of a product, nothing beats a 3D animation. Beyond simply depicting the scenery, it also manages to captivate viewers with its incredibly lifelike special effects. The video below serves as an excellent illustration of the same.

• Helps Raise Awareness of Your Product with Cutting-Edge Technology

A company’s reputation can benefit greatly from the use of 3D animation in promotional materials. This makes your brand seem more sophisticated and shows that you’re on cutting-edge technology.

• Strengthens One’s Standing In The Community

The utilization of 3D animation on a pertinent topic can help any business expand and improve its reputation. Your company’s standing in the market has just become a lot stronger because of this. Whether you’re using animation for business promotion, sales, or presentations, you’ll be able to better explain your products and services to customers.

• Internet Channels 

Having your 3D product or service movie widely distributed across numerous online platforms is essential for generating more interest and sales. You can establish an impressive web identity in the most cutting-edge way possible. In the end, this will result in more potential customers contacting you.

• Spends Time Wisely

Of course, a realistic 3D animation can communicate things far more quickly and effectively than words, pictures, or even regular video. Animation may let you deliver more data in less time, which is great for efficient user management. The following movie does in a few seconds what a generic picture would have a hard time doing: it depicts the interior of a room.

• Comparatively Less Expensive 

Having to shoot in outdoors, which may be expensive, and paying actors less also helps keep costs down. It’s much more cost-effective than many of the other forms of advertising we do. You can make a lot more money for your company than you invested in the animations for your company.

• Re-usability

This is a major benefit of 3D animated videos. The video can be updated and revised using the 3D models and other resources at a later date. This ensures the movie can be modified in the future to suit your needs.

Do not forget to keep them interested and entertained. However, if you decide to make an animated video, you’ve already accomplished half of the work. The rest of it boils down to knowing who you’re talking to and how to articulate your message in a way that will resonate with them in a way that’s both original and compelling.