6 Ideas for Producing Interesting Video Testimonials

Video testimonials are quickly overtaking other video types like tutorials and product demonstrations to rank among the best media for content marketing. Reviews from actual customers or clients are effective tools for attracting new leads, especially when they are recorded on camera and include a face and voice.

Consider: Would you be more likely to trust a review site paragraph or a real person sharing their experience?

The issue with video testimonials is that they are challenging to execute properly. We at Visionary Web Studios, where we specialize in producing compelling videos for companies looking to highlight their best qualities, wanted to share our top six advice for maximizing the effectiveness of video testimonials.

Tip #1. Ignore the script

Yes, our very first piece of advice is to throw out the script and let your customers or clients speak on the issues that are most important to them. The best way to make a testimonial video that the viewer feels is genuine—and we all know that genuineness sells—is to do it this way.

It’s acceptable to lead your subject through a video by posing questions and enticing them to bring up particular talking points. However, let them speak for the majority of the time to preserve each testimoni-distinct ee’s voice and personality.

Before the interview is recorded, prepare a list of questions that will likely lead to the main selling points for your product and distribute it to your interview subjects. If they have had some time to consider their response, they will feel more at ease speaking in front of the camera.

Don’t, however, treat your inquiries as if they were strictly scripted. To establish a genuine flow of conversation, provide genuine responses and follow-up inquiries. Even sharing something surprising or insightful from your subject is possible.

Keeping this in mind, the purpose of testimonial videos is to feature actual customers, not actors. Do not cut corners on the preparation that will make them feel at ease, but do not bring the director’s chair with you.

Tip #2. Lean into your emotions

The best way to persuade customers that your product is the best may seem to be with cold, hard facts and figures. However, anyone who has listened to a presentation using a pie chart knows that percentages aren’t the most interesting type of media. Visitors to your website can read the statistics on what your company has accomplished for previous clients.

An emotional connection is more difficult to obtain through magazine spreads and banner ads. People are more likely to envision the potential you could bring to their own lives when they feel they can relate to a customer’s testimonial (the frustration of prior experiences; the relief and joy of finding a solution with your business).

A story is much more likely to keep your audience interested than a barrage of statistics. Invite your clients and customers to share their experiences.

Tip #3. Keep It Shorter

It can be tempting to post ten-minute video testimonials all over your social media pages if you’ve managed to gather some seriously excellent content from your customers. However, before you do that, keep in mind the truism that less is more. That adage implies that shorter content for social media is preferable.

We can edit videos at Visionary Web Studios to a range of lengths that are appropriate for the platform they will be posted on. Longer videos may be effective for YouTube and your website, but to succeed on Twitter or Instagram, you need to keep things short and straightforward.

Tip #4. Don’t Forget the Text

Marketers are aware that when users view Facebook videos, 85% of them are silent. Make sure you post videos with captions or subtitles if your testimonials will be shared on social media.

Engaging with potential customers on social media requires following this best practice, and once you have their attention, they are much more likely to turn on the sound!

Your video testimonials are accessible to audiences who are deaf or hard of hearing thanks to text and captions, and accessibility is important for marketing and SEO. By keeping accessibility in mind, your business becomes more inclusive and reaches a larger pool of potential clients.

Tip #5: Promote Communication

Every effective video should have a clear call to action at the end. A call to action should make it as simple as possible for viewers to take the desired action, such as dialing a number, subscribing to a social media account, or leaving a comment. At Visionary Web Studios, we constantly consider how a video can benefit a business in ways other than just showcasing a product or sharing a testimonial.

You can also encourage your audience to post online reviews or testimonials of their own. This is fantastic for cross-platform marketing because a Facebook testimonial video can inspire a happy customer to tweet about their positive experience.

Tip #6. Hire a Full-Service Video Production Company

If done properly, creating testimonial content for your company can be an investment with long-term potential returns. Hiring a full-service, professional company to produce your content is one of the best ways to make sure your testimonials are of the highest caliber at every stage of the process, even though it is more expensive than having an employee film a customer on their smartphone. Additionally, it spares you a ton of headaches.

At Visionary Web Studios, our primary focus is on video production. Working with a company like a video production near me for your video production means better footage and editing, a quicker turnaround for your content, and a new viewpoint on your company from those with a keen sense of content. Using a full-service production company is the best way to guarantee expert content capture and high-quality editing, regardless of whether you’re a small startup or a large corporation.

Spread the Word About Your Company

For businesses of all sizes and in all sectors, video testimonials are an effective tool. They not only have excellent conversion rates, but they also have a significant impact on raising public awareness. Reviews are today’s equivalent of calling a friend, and consumers have always relied on recommendations to determine where and how to spend their money most effectively.