Fashion Brand Sends Sponsor to New York Fashion Week to Spread Style and Gather Brand Inspiration

A fashion and styling company is glad to show the face of their brand, Leojeany, at New York Fashion Week in September 2022. Leo Li, the company sponsor, was pleased to wear the Leojeany look while sitting shoulder-to-shoulder with some of New York Fashion Week’s top celebrities and figures. Sending the brand’s top stylist and designer to the affair served as inspiration for the Leojeany goal of mixing high-fashion with every-day streetwear. During the week of events, Li gathered more ideas for the brand while exposing some of the company’s best ensembles.

The typical Leojeany style features bold colors and crazy patterns. Many of their favorite pieces are luxury yet casual, something one could wear on the street. 

“We want to normalize the word crazy,” the brand claims.

Although Leojeany prefers something loud, with popping colors and risque cuts, they would like for followers of the brand to be able to wear them, no matter where one is. The Leojeany idea is to produce exclusive and luxury yet comfortable and accessible outfits.

At Fashion Week, Leojeany wore company ensembles while finding plenty to inspire its collection, which specializes in streetwear mixed with high fashion. Li sported several different outfits in order to expose the Leojeany look. Meanwhile, some of the sponsor’s favorite takeaways were neon, fluffy hats and glittery dresses. As the company is in its startup phase, the affairs Leojeany was found at were a learning experience as the brand leans toward breakthrough styles such as what is commonly seen on the runway. 

Leojeany’s representative also sported a Leojeany design to a panel hosted by several iconic fashion designers and well-known tennis champions, who spoke on the intersection of sport and style in modern culture. Other events included shows by legendary fashion brands Tom Ford, Tommy Hilfiger, Coach, Fendi, and Laquan Smith. Among the key impressions were observations on the week’s finale event, a show featuring black leather, lingerie as casual wear, and silk tracksuits.

Leojeany founder Leo Li, upon reviewing the entirety of Fashion Week, mentioned that the brand is interested in incorporating key trends, such as the straight neon hairstyles at the Fendi show, and the Warhol influence seen at the Tommy Hilfiger show in the form of bold colors, ponchos, heavy coats, and umbrellas. “Attending Fashion Week was integral to the future of our brand,” Li shares. “Working in fashion means always being on top of trends and interpreting them for different clients.”

The Leojeany brand has served artists around New York City for some time, often styling models for shows and shoots. The brand has previously focused on prepping and designing, many of their looks featured in local media. The people supporting Leojeany have been vital to their success, as many of their business connections were previously friends of the Leojeany team. Leojeany attributes their influence around the area to the great network of people that really like the Leojeany style.

“We hope to curate a community of fashion positive, forward-thinking individuals around the brand. There have been many great influences on Leojeany, many of which we discovered at New York Fashion Week,” says a Leojeany spokesperson, “We hope to be a great influence on others, too, and New York Fashion Week was just the beginning of this. Next up is Milan Fashion Week in February, 2023. Leojeany can’t wait.”

Leojeany is a fashion photography and styling company based in Manhattan that offers customized photo sessions, personal style tips, makeup services, and more.

Company Website: https://leojeany.net/ 

Company Instagram: https://www.instagram.com/leojeany/?hl=en
Contact Leo Li at [email protected]

Company Socials: @leojeany