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Hire eCommerce Developers: Troop Your Business Appositely

by Uneeb Khan

An eCommerce website must not crash. It should be stable and must work seamlessly. In the worst-case scenario, the store should not shut unexpectedly when your customers are buying, otherwise, you will lose a lot of sales, plus your reputation. the site should load fast. Every 100 millisecond time required in loading costs 1% of the sales. 

Customers are so used to such speedy experiences that they want every next website to perform in the same way. Upgrading an eCommerce website or an e-commerce app into a progressive web app can significantly enhance mobile loading pages, and enable online shopping, and web push notifications. It ultimately leverages mobile experiences.

When you are browsing for products online, you get to check the price, compare it with other similar products and brands, choose a product, make the payment and get it delivered to your doorstep.

Most of the time online marketplaces like Amazon,  work on a commission model to win their customer’s trust. Web developers with a successful list of web development projects might have knowledge of web development tools and platforms like HTML, PHP, JavaScript, CSS, and JS Frameworks. But they are lacking if they haven’t yet created eCommerce websites.  

What is an eCommerce development company responsible for?

A good eCommerce development company assigns a communication manager who will coordinate with the project manager and clients about the project status. The clients are made to check the portfolios and previous projects of the developers before hiring them.

Why are e-commerce developers important?

Your business gets a chance to reach out to your target audience easily. Even if you do not have a physical presence, your eCommerce business will carry you to heights. Marketing and promotion of services are just as important as SEO and other development activities itself. It is very essential to acquaint your customers with products and services, engage them and make them take a buying decision. It helps the business maintain demand, stand out amongst the competition, be more relevant and raise a reputation.

How are eCommerce developers beneficial for any business?

They are there to publicize and promote business activities. Therefore they have the credit of creating a positive first impression of your business. They expand the business reach. SEO efforts help a business in understanding its customers. Search engine optimization improves credibility. It makes the company visible. Spending time improving and adding content to the site, increases the site speed and helps it get indexed on the search engines and rank higher.

What does an eCommerce development company need to do while hiring a developer?

SEO efforts do not cost much. You simply need to allocate some of your time to review the content on higher-ranking sites, specific to your industry and share your content on social media platforms.

Digital marketing experts swear by unpaid (SEO) and paid marketing strategies (PPC). Pay-per-click marketing efforts make your site appears at the top of paid search engine results. It is very important for eCommerce companies to appear in organic search results. It improves brand credibility. Alternatively maximizing PPC campaigns can help the webpage rank higher and do better in advertising, even if the keyword has a low cost per click. 

To get the best from the hired eCommerce web developers, discuss the requirements in detail. The hired e-commerce developer should know what to deliver and how to deliver in line with your business nature.

Hiring eCommerce developers from a reputed company with impressive clientele and experience in delivering similar projects is important.

Next, you need to discuss the requirements with eCommerce web developers. To get the best from the hired eCommerce web developer, discuss the requirements in detail. The hired eCommerce developer should know what to deliver and how to deliver in line with your business nature.

The hiring company must share its budget with an eCommerce web developer. The selection of web design and development technology, features, and functionalities depends upon the available budget also apart from the business type and target audience.

Ask the e-commerce website developers for an optimized solution. Demanding all the advanced features and functionalities in your eCommerce website is not the right approach. You must ask for the best-in-class optimized eCommerce solutions with a focus on marketing tactics and future plans.

Going ahead, review the designs offered by eCommerce web developers. You must review each design in the line with your products/services, updating plans, and target audience.

Additionally, sharing your opinion with eCommerce developers about the ongoing process is a must to keep the hired e-commerce web developers on the right track and to help them complete the project on the time. Prompt response reduces the completion period.

What are the prerequisites for an e-commerce business?

An eCommerce business requires the following:

  • Fast and stable web hosting
  • Responsive mobile app
  • User-friendship web design
  • Robust operating system
  • Fast checkout process
  • Brand information pages
  • SEO-friendly web pages
  • Smooth sales channel integration
  • Enabling mobile commerce
  • Ensuring store security
  • Customer engagement
  • Standardization of product prices
  • Quality of products
  • Utilizing the power of social media
  • Reliable customer support

What skills should an eCommerce developer know?

Ecommerce developers need to know much more than simple web development, and a knowledge of frameworks. They need to replenish their IT expertise with skills in:

  • Web app development,
  • Website development,
  • Mobile app development,
  • Embedded IoT system development,
  • User interface and user experience design principles,
  • Search engine optimization techniques,
  • Email campaigns,
  • Mobile marketing,
  • Social media marketing,
  • Search engine advertising,
  • Data cleaning,
  • Data procurement,
  • Data visualization,
  • ML and AI analysis,
  • Process automation,
  • Purchase recommendation,
  • Customer profiling,
  • Automated analytics,
  • Anti-counterfeiting mechanisms,
  • Virtual assistants and chatbots,
  • Purchase recommendations,
  • Content writing
  • Backend development
  • Front end development
  • Data Analysis
  • Digital Marketing
  • Paid Advertising
  • Search Engine Optimization

Technical Skills to consider while Hiring  Ecommerce Developers

  • HTML, CSS, Javascript (React.js, Vue.js, Angular, React, Ember, Node, Meteor, Backbone, Aurelia, Svelte, and Mithril), JQuery (for front-end development)
  • Node.js, Laravel, Symfony Ruby on Rails, .Net, and many other frameworks for  back-end development
  • Adobe Photoshop, Adobe Illustrator, Figma, Axure, MS Publisher, Camtasia (for UI/UX design)
  • Flutter, React Native, Ionic (for cross-platform mobile app development)
  • Integration implementation and API development

What are the Long-Term Job Prospects of an eCommerce developer?

The web development industry is extremely competitive. An eCommerce web developer needs to have a strong portfolio of assets even if they plan to work on a freelance basis. A grip on web development platforms (WordPress, WooCommerce, Magento), and accredited certifications are crucial determining factors for a solid grounding.  They are known to create a website homepage, an about us page, a product listing page, and a webpage with details of the products to be sold, along with some more functionalities and integrations.  Must-have features for eCommerce sites:

  • User-Friendly Navigation
  • Site Search
  • Footer Navigation
  • Product Videos
  • Product Reviews
  • Generous Return Policy
  • FAQ For Products
  • FAQ For The Store
  • Order Tracking
  • Email Opt-In
  • Push Notifications
  • Chatbots
  • Coupon codes
  • Product Availability Filters
  • Mobile App
  • Gift Registries
  • Multilingual Support
  • Loyalty Program
  • Carousels
  • Local Store Information
  • Personal Data Policy

Conclusive: What are the key takeaways?

“You cannot simply add a few “buy” buttons here and there and expect your customers to buy.” You need to give them that experience of “owning an asset” as they go ahead and checkout. Empower your eCommerce developers to do that for you! 

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