How Big Brands are Using Digital Email Marketing Techniques?

The number of email users grows at an astounding rate each year. It is expected that there will be over 4.2 billion users by the end of 2022. Aside from the fact that email is still one of the most popular methods of business communication, these figures show that digital email marketing techniques are still a highly effective way of reaching out to potential customers – if not essential to get the most out of a marketing strategy.

Given that over 293 billion emails are sent every day, it’s impossible not to ask the question. In a sea of emails, how can you make your company stand out and increase sales by increasing open and click-through rates?

What Exactly is Digital Email Marketing Strategy?

An email marketing strategy is a set of procedures that a marketer develops and implements to achieve desired marketing objectives through email advertising. This strategy provides businesses with a direct line of communication with prospects and customers for brand promotion.

Email marketing for businesses is arguably one of the most powerful digital marketing tools available. It enables you to connect with existing customers. There aren’t many tools that will let you do that.

Visitors to your page either interact with it or ignore it. In any case, if they did not make a purchase (or perform another action that you desired of them), they are gone. You will almost certainly never see that person again on your site.

Email marketing alters this. It gives the visitor a reason to leave their contact information, and it enables you to use that information to contact them later. This is where email marketing comes into play.

You can create a default opt-in, place it on your landing page, and expect low conversion rates. However, if you send inconsistent emails to your leads, the lead will go cold (something you should avoid). This would yield meager results and is not a serious approach to email marketing.

Email marketing is so much more. “Failing to plan is planning to fail,” as the saying goes. An email marketing strategy will provide you with a map of the exact goal as well as a plan for achieving it.

The Winning Email Marketing Strategies That Big Brands Has Implemented

Email marketing is a useful technique for communicating content about your products and services or selling the listed items. We’ll show you how to properly create and implement an email strategy. It’s time to start learning email etiquette!

Follow the suggestions below to develop a successful email marketing strategy:

To Build Email Lists, Use Enticing Offers

Building a strong, healthy email list is the first step toward running a successful email campaign. Buying a list is never a good idea—emailing people without their permission will cause more harm than good. Not only will it harm brand reputation, but it will also result in low open rates, which will harm IP reputation and cause future emails to be marked as spam.

Create a healthy email list by using creative best email marketing solutions and compelling offers, such as gift vouchers, to entice your audience and invite them to share their email address with you. Another option is to gamify the email acquisition process with a lucky draw or spin-the-wheel.

Keep Your Subject Lines Concise

47% of email recipients open emails solely based on the subject line, and personalized emails are 22% more likely to be opened. This demonstrates the importance of subject lines in the success of your email marketing campaign. However, statistics show that it is not only the content that should be considered but also the number of characters used. Indeed, email subject lines of 6-10 words have the highest open rate. Another statistic in your favor is that subject lines with a sense of urgency or exclusivity have a 22% higher open rate.

What appears to be a simple one-liner can, in fact, take a long time to perfect. Subject lines can make or break the success of your campaign. So, the next time you’re creating one, remember that the more you can say with less, the better your chances of a successful campaign.

Divide Your Audience into Segments

Because your subscribers’ levels of conversion readiness vary, segment them based on their interests, unique characteristics, and so on to send relevant content to the right people.

Determine your critical segments and target them with appropriate campaigns.

Send special promotional emails to your existing customers, for example, to entice them back to your store and increase your conversion chances.

Set filters to segment your email list using lead generation solutions like Mailmunch.

Combine Email Marketing With Other Channels

The boundaries between the physical and digital worlds are blurring, and the two mediums are merging. It’s critical to stay ahead by combining physical customer experiences with digital communication strategies. Create geo-targeted email campaigns, for example, that are delivered when your user walks past a store and offers a discount on their favorite products.

Follow this up with a push notification or an SMS with the discount coupon, and you’ve just converted a customer into a buyer. This type of omnichannel marketing is critical for brands to stay relevant to customers and keep up with channel-hopping customers. You must establish a strong brand presence across multiple channels such as push, SMS, in-app, email, social, and others.

Enhance Email Deliverability

Email deliverability has been a source of concern for marketers for as long as email marketing has existed, but the impact is magnified now that email is a popular marketing tool. Increasing email deliverability is all about segmentation and contextualization: you should only send emails to people who are most likely to open them.

Other seemingly unrelated factors, such as content and creativity, have an impact on email deliverability. Emails that don’t look or read well are discarded, which has an impact on future deliverability. It is also critical to select an email internet marketing service platform or email marketing services with high overall deliverability rates.

FINAL THOUGHTS

The most effective way to discover what works best for your company is to always test your digital email marketing campaigns. This will save you from typos, errors, bounces, and other problems that could have been avoided if you had sent out test emails before the official ones.

It is also important to note that testing should not be done on a sporadic basis, but rather on an ongoing basis. Testing various variations of the same digital email marketing techniques will provide you with a wealth of information about how your subscribers react. You’ll understand what works well and what needs to be improved in your future campaigns.

Having so many opportunities for growth and success is what makes email marketing both a difficult and exciting process. It is an excellent foundation for developing well-planned strategies that, when properly implemented, will result in increased sales. Putting in a significant amount of effort to communicate with your subscribers on their way to becoming loyal customers will put you ahead of your competition.