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How to Add Logo to your Instagram Stories

by Uneeb Khan

Instagram stories are one of the most appealing forms of content on high-engagement platforms. So it’s a reasonable desire to want to use them. It’s very important to have clear and consistent Instagram story branding. Stories will help in increasing the brand element’s awareness and make story ideas stick out from the crowd.

Your Instagram stories need to be impressive in a simple way to attract the audience. This doesn’t need to be complicated at all. Also, you don’t need a big-budget designer or expensive fancy designers to make your logo stories. So there are some useful ways that can assist you to add your own designed logos to your Instagram stories. Reminder, these steps are beneficiary for iPhone users but Android users can also follow a similar process but the steps may vary for some.

First thing you need to do, if you want to add a logo to your instagram stories, is get ready with your logo. You need to have the finest source file for your logo. The ideal source file of the ig logo of your app is about 600Ă—600 pixel square at 300 dpi. 

Apps like Latter will allow you to assume what they would look like but won’t be helpful in directly posting them as a story on your app. You can have a look at a brand kit which should be prepared by you ahead of time. Brand kit basically involves the quick reference to understanding the fonts, colours, palettes,etc. You can email it yourself or you can put it in a dropbox or google drive docs. You can even Airdrop it yourself. But one of the easiest ways is to copy and save in your album without any hurdles.

A logo is the main visual representation of your brand. The logo design will act as the identity and face of your brand telling the target audience who you are. It has plenty of added benefits. This is the reason logo is added even to Instagram Stories.

You can increase brand recall by multifolds with a stunning logo pasted on stories on Instagram. People scroll a lot through stories. If your logo is eye catching ang attractive, it can get noticed. Your audience might want to engage with your brand helping with sales and building your customer base.

The basic elements of the logo design will play an important role in creating a combined effect on your viewers. The colors, fonts, graphics, etc must be carefully designed and picked.

Choosing your core colour palette:

When it comes to choosing a coloured palette or a set for your logo or your brand, you need to make sure of important things when one looks for a logo essence. Your primary palette will be the colours that are to be used across all of the imagery. The secondary one is used for the accent colours or highlights. Designhill uses a dark colouredpalette which is perfect for drawing the appealing audience.  Always be specific with your colour set.

Colors have a psychological effect on our minds. The Instagram story can include matching or complimentary colors with the logo design to create an eye pleasing image. Pick colors on the basis of what feeling you want target.

Different colors have different feelings. For example, red is a symbol of power, anger and passion while blue is calm and serene. You can search which colors fit with your brand requirement.

Further, use the choosen color palette for all brand purposes. You can choose those colors to create the brand logo design, flyers, business cards, Instagram stories and other branding materials.

Transferring the logo on another image:

Another option is adding your logo on another image. That’s where the coloured or transparent background plays a role. So below the steps to do so and you can even get a better result by downloading the clipboard and using it .

First you need to go to your camera roll and open up the logo album you prepared earlier. Now what you need to do is that you choose a suitable logo for your elements and then click on the export button on the left bottom of the screen. You will be provided with the different options for exporting your image or logo. Choose the “copy” tab from this list and in this way your logo image is copied to your clipboard.

Next you have to open up your instagram app. If you have already started making your story then all you need to do is to long press on the screen and click the paste option and there you go, your logo will appear on the screen. It must be large and centred so you must adjust it by rotating it, scaling it, etc. Place it wherever you would love to.

Building your logo into a sticker:

As we all know that instagram already has its stickers and gifs . It doesn’t allow you to create your own. So heres a little trick with which you can make your own stickers and gifs for your use. You need to navigate to your story where you are going to create it in your app. Go to your camera roll, export the image by copying it . You will add these stickers to your instagram stories the ones you just copied and adjusting them accordingly. In case, of gifs you can use the app giphy to create and download them and those can be used in your chats and stories easily and accessibly.

Emending images on PC ahead of time:

The big brands are not able to create their logos and brand elements on the cell phones, so they prefer PC or macs and later upload their images on mobiles for posting. The most recommended app is Canva- best suited for making designs for brand elements and logos as it contains a useful variety of l templates and ideas for your logos and other brand elements. You can also give a try on Paint.net as its a free image editing software if you don’t want to pay on photoshop for the editing. Other than these you can use simple editing apps for your elements.

Another addition in video clips:

Another way you can include your logos in your stories without actually having to import your logo itself is to include it in a video clip you create. A well clever trick is that while watching the clips the story elements too appear on the screen and you can record them on your mobile with the camera. Then edit those scenes and edit them as logo elements and thus they are ready to be used on your stories. Therefore, keeping a consistent look will help to increase the awareness. Thus putting the time and effort in creating your logo will worth it. These tips can be extremely helpful in creating Instagram stories that catch attention and benefit your brand and business.

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