HOW TO COME UP WITH A GREAT BRAND NAME IN 2023

When it comes to branding, one of the most crucial elements is your brand name. Your company’s name sets the tone for its operations and public perception, so it’s essential to choose wisely.

Changing a brand name later can be challenging, so it’s best to start with a strong and effective name from the beginning.

When it comes to establishing a strong brand identity, few elements hold as much significance as your brand name. Your company’s name serves as a powerful catalyst that shapes the trajectory of your business operations and molds public perception.

It is the first point of contact for potential customers, creating a lasting impression that can greatly influence their decision-making process. As such, the selection of a brand name is a decision that should be approached with utmost care and thoughtfulness.

Thinking About The Future

Choosing a carefully thought-out name right from the start is highly recommended because, as mentioned earlier, changing a brand name down the line can be quite challenging and difficult.

By giving due consideration to your brand name from the beginning, you can set the stage for a strong and effective brand that resonates with your target audience and fosters long-term success.

Let’s get into some suggestions to help you come up with a great brand name:

Characteristics of an Effective Brand Name

An effective brand name possesses specific characteristics that contribute to its success and impact. These characteristics go beyond just being memorable or unique—printing a well-designed logo your designer made on Canva on custom wrapping paper can support your efforts, but goes way beyond that. They encompass various elements that make a brand name resonate with the target audience, differentiate it from competitors, and align with the company’s values and objectives.

Understanding the key characteristics of an effective brand name is crucial for businesses aiming to establish a strong brand identity and cultivate a positive perception in the market. In this section, we will explore and delve into the essential attributes that make a brand name truly effective and influential in today’s competitive business landscape.

Descriptive

A descriptive brand name clearly outlines the goods or services your company provides. Examples like Shredded Wheat and Whole Foods indicate what the brand sells just by hearing or seeing the name. Consider making a descriptive name more personable by adding some personality, as seen in Toys R’ Us.

Create associations by matching name to product. For example, on your custom food packaging, having “TasteHarvest: Experience the Bountiful Flavors of Nature” clearly indicates what kind of product you are selling.

Empty Vessel

Empty vessel names are not directly associated with the products or services offered. Names like Verizon, Apple, and Starbucks fall into this category. The advantage of an empty vessel name is its adaptability and potential to develop meaning over time. However, it may require effort to educate customers about the brand’s identity and offerings.

Suggestive

Suggestive names hint at the nature of your goods or services, often using metaphors, links, or analogies. Twitter is a prime example, evoking the image of birds congregating to tweet.

If you have beauty products that use light, technology or radiant heat, a name like “Lumina” clearly puts forward light as a main component of your beauty products. Suggestive names have gained popularity due to their distinctiveness and functionality.

Over to You

Once you have a catchy brand name, ensure consistent usage across all platforms. Incorporate it into your package labels, website, logo, and other branding materials. Seeking the advice of a professional designer and expert print house can be beneficial in this regard.

A memorable brand name is a powerful tool that keeps your audience reminded of your brand, whether they read it or hear it. It should be unique to set your brand apart from the competition.

Remember, building a brand requires dedication and effort. If you encounter challenges or lack the time to develop a name, consider seeking assistance from professionals or experts in the field.

By choosing a great brand name, you lay a solid foundation for your brand’s success and create a strong identity that resonates with your target audience.