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How to Create a Business Blog in 3 Steps

by Andrew Jonathan

Do you want to know how to create a business blog without it being too long or too complicated? You are not a fan of technology or computer manipulations? Good news, you’ve come to the right place! Read on to find out how to create a blog correctly and easily. You will understand how to prepare in advance the creation of a blogdecide on its content and take action without a false note. But before going any further, I invite you to serve yourself a coffee – or a chocolate, it also works – and let yourself be guided.

1. Create a corporate blog: 3 actions to take upstream

What exactly is a business blog?

The blog is undoubtedly a powerful communication tool for a company. Indeed, the creation of a business blog is an essential step in the implementation of an inbound marketing strategy. The goal? Attract visitors, transform them into leads and then into customers and therefore increase your turnover.

Defining blog goals

To create a blog, it’s like for a company: before taking action, you will have to think and define specific objectivesAsk yourself “Why start a blog”? There are several answers to this question:

  • work on the brand image and the notoriety of your company;
  • improve the referencing of your site, in particular thanks to clear, optimized and quality content;
  • inform about your field of activity;
  • promote your products/services;
  • Showcase your expertise and differentiate yourself from the competition.

Clearly identify the target of the corporate blog

Have you defined your goals? Now on to the persona. But yes, you know… the persona is this famous typical visitor (your future client) who will come to your blog. ”How old is he? Is it a man, a woman or maybe even a teenager? What are his hobbies? Etc. So many questions that you will need to answer, to be sure to target the right target and get qualified traffic.

2. Create a corporate blog: practical aspects

Choose a host

To set up a blog, you will need a host that hosts the blog and its data on its servers. You will understand, without a host, no blog. Good hosting is therefore essential: paid hosting (OVH or 1&1 to name a few) has three major advantages:

  1. personalized domain name  ;
  2. A linked email address;
  3. A qualitative and professional design.

For fans of turnkey solutions, I advise you to subscribe, at the start, to shared hosting which will prevent you from getting your hands dirty digitally.

The extra info: know that if you already have a website, there is no need to find a host. It will simply be that of your site. Therefore, to create a excellent and inexpensive ghostwriting services, you will simply need to integrate a blog section. However, if you decide to create a blog on a different host, remember to use your company’s URL for your domain name: blog.monentreprise.fr. This trick will make it possible to make the link between your company and your blog.

Choose a content management system

Have you chosen your accommodation? Cheer. Still a little patience, your blog will soon be ready to see the light of day. In order to continue creating your blog, you will need to integrate a Content Management System, better known by the English acronym CMS (Content Management System). Thanks to the CMS, you will be able to:

  • writing and publishing articles ;
  • Structure your content (menus, categories, etc.);
  • design, manage and personalize the blog;
  • Add relevant widgets or plugins, such as social media sharing buttons.

Different CMS offers exist on the web, but I strongly recommend the WordPress CMS, which alone represents nearly 30% of websites. It is updated regularly and its interface is quite easy to use.

Choose a consistent blog design

On the design side, it is necessary to remain consistent with the identity of the company, so as not to create confusion among your visitors. You can call on a web designer or choose a paid template on Theme Forest or Creative market for example. Above all, take up the codes of your company’s graphic charter.

3. Focus on content for a quality business blog

Think about the editorial line

Your blog is ready. Finally from a technical point of view. It remains to define the editorial line. This is the common thread of your blog. Thinking about the editorial line of a blog allows you to create consistency in your themes and in your articles, through the tone, angle and style used. Find themes that will hit the mark with your visitors: presenting the life of your company is good, but it’s not necessarily what Internet users are looking for!

Also remember to be regular in the publication of your articles on the blog. It will be adapted according to your persona and your objectives. In any case, to get more visits and better SEO by search engines, publish regularly! In short, it is better to publish 4 articles each month respecting an editorial calendar, rather than 30 articles in the year, without any regularity.

The web writing jungle

Over the years, user experience (UX) continues to be a driving force for Google and its algorithms. So much so that today we are talking about SXO. Your content must respond to user queries and Google’s algorithms. To achieve this, your blog posts must offer quality content that is rich, clear and precise. In short, content that interests the reader enough for them to come to your blog and decide to continue browsing. To succeed in your business blog, you will therefore need quality and optimized content. Here are some recommendations:

  • publish blog posts of at least 800 words;
  • choose the keywords of each article carefully;
  • carry out a quality internal link ;
  • write punchy and catchy titles;
  • include photos and/or videos in your articles to illustrate your remarks;
  • Incorporate CTAs (Call to Action) to invite your readers to check out – and buy – your products.

Writing quality content is fine, but it’s not your job. Why not hire a specialized SEO web editor, or even a team of editors to produce your articles? The Talents of web will not hesitate to use their digital pen to submit articles with rich and optimized content.

How to create a business blog: what to remember

You now have all the cards in hand to start blogging. In itself, creating a business blog is far from being rocket science and can be summed up in three points:

  1. thinking about your blog, its objectives and its editorial line;
  2. choose your host, CMS and design;
  3. Hire an expert SEO web editor.

Go to the Our Talents page to find the SEO web editor who will make your business blog take off.

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