How to Use SMS Marketing in Canada

Are you ready to start marketing your business? SMS marketing is the latest way small and large companies can connect with customers across a variety of platforms. It’s also become quite a profitable business model. If you haven’t heard of SMS marketing, that’s probably because this form of social media has barely existed in Canada over the last decade or two.

However, as more Canadians adopt smartphone devices and use social media frequently, this form of marketing is becoming more popular all the time. Not only can it reach hundreds of thousands of people at a time, but it’s inexpensive and easy to set up. All you need to do is send a text message to your potential customers informing them about your business, products or services. To learn how to use sms marketing in Canada, keep reading!

What is SMS marketing?

SMS marketing is the use of short messages or “bots” to send targeted advertising to large numbers of people. When a person receives a short text message advertising your business, it’s called “sending a (short) message.” This type of marketing can be very effective if you’re running a very targeted campaign.

For example, you could send a few short messages to potential customers in a specific city or region about your company, products or services. You can also send automated messages to other businesses with similar products or services to boost your profits.

How Does SMS Marketing Work?

SMS marketing works just like regular marketing, but instead of going to the trouble of printing and mailing fliers, postcards, or brochures, you simply send a few short messages to your target audience via smartphone. When someone receives a text from you, it’s delivered to their phone in the form of a conversation.

You can choose to respond to every comment or question that the person has, or you can choose to ignore the person and move on to the next customer in your list. This type of communication method allows you to reach a much larger audience than traditional marketing methods.

Why Choose SMS Marketing?

Fortunately, there are a number of advantages to using SMS marketing over other popular forms of marketing, like email marketing, as well as disadvantages. Let’s take a look at these advantages and disadvantages below.

Advantages of Using SMS Marketing Cost-Effective: You won’t have to spend a small fortune to start sending targeted emails or phoning potential customers.

Reach a Large Audience: With a small investment, you can try out SMS marketing and see how it goes. You can always increase your budget if needed.

Revenue Generating: SMS marketing can be very effective at generating revenue for your business. It is an efficient way to reach large numbers of potential customers.

Easy To Set-up: You don’t have to be a techy guy or girl to set up and run a campaign using a text-sending tower. All you need to do is send a few short messages to your target audience.

Easy To Use: With just a few simple steps, you can send a text message to your target audience. You can choose to respond to every comment or question that the person sends to you or ignore the person and move on to the next customer on your list.

Creating a Text Advertising Campaign

When you’re ready to begin your text advertising campaign, you’ll need to create a plan. You can do this by brainstorming what type of messages you’d like to send, who you want to target, and when you’d like to send them.

Next, decide on a cost-per-reach (CPR) rate for your campaign. You’ll use this rate to calculate how much you’re spending per person each time you send a message.

Identifying Your target Audience

To make sure you target your audience properly, it’s best to create a list of prospective customers. You can do this by writing down their names, phone numbers and other relevant information. Next, consider who your strongest customers are. For example, if you sell insurance, you’ll want to target the people who need insurance the most.

Conclusion

SMS marketing isn’t new, but it has become more popular over the years. It’s a great way to get in touch with your target audience and get them interested in your brand or products. When done correctly, it’s an inexpensive way to reach large numbers of people.