Putting together a blog post can feel like quite a challenge sometimes. You have your topic all planned out, you know what research you need to do and where you’ll find it, and you have a few ideas for what the post could look like. But then… silence. Where do you start? The thought of having to sit down at your computer with only your blog in mind, open up Word, and begin typing might seem like a scary proposition. But it’s not as hard as it seems! Writing blog posts isn’t as mysterious or difficult as some people think; it’s just about finding the right approach for you and your readers. Here are some strategies that will help get those ideas flowing freely again.
The English language is a powerful thing. It’s flexible but also precise, subtle, and extremely diverse. Whether you’re aiming to inform, persuade, or entertain, you’ll find the perfect words to do the job somewhere within its vast repertoire. This versatility makes English the ideal language for blogging in general, but it also makes it the perfect language to use when you’re stuck trying to come up with a post idea. Your default language is a great place to start, especially if you’re in a bit of a rut. The more you practice, the easier it’ll become to move between these two modes. You’ll be able to jump back and forth between them almost effortlessly, which will help you get your ideas out of your head and onto the page. With just a little bit of practice, blogging will become a lot easier and a lot more enjoyable!
When you’re trying to get your creative juices flowing, it can help to have a defined purpose or goal in mind. This can be something like, “I want to introduce my readers to a new topic,” or, “I want to tell my readers about the benefits of a new product my business has released.” Defining your core message(s) gives you something to focus on, so you can let your writing flow more naturally. Exercise: To help you define your core message(s), answer the following questions: What is the topic of your blog? What do you want your readers to know about it? What is the purpose of your blog? Once you’ve answered these questions, you can use them to come up with some tentative ideas for your post. For example, if you run a beauty blog, and your topic is “the 7 best skin care tips for oily skin,” the core message is that “tips for oily skin are helpful.” You could turn this into a post that explains why oily skin needs special care, and what you can do to address it.
Asking your readers what they’d like you to write about is a fantastic way to get some inspiration for content. It gives you an idea of what they’d like to learn more about, and it can help you find your voice as a blogger. There are several ways you can do this. You can use social media to poll your readers and ask them to leave comments with suggestions on what they’d like to read about next. Alternatively, you can use a service like SurveyMonkey to put up a poll on your blog and ask readers to leave their suggestions there (or on your social media pages). If you’re unsure about where to start, look for common themes in your readers’ questions and comments, as well as what they’re asking you directly. This can help you find topics that are on everyone’s minds, as well as topics that your specific readers want to learn more about. This can help you develop a better understanding of your readers, which will in turn help you tailor your content to their needs and interests.
Now that you’ve done the prep work, it’s time to actually put your ideas into writing. This is where the real work happens, but there are a few things you can do to make it a little easier. First, try to avoid writing your blog post in one go. Instead, take breaks every couple of hours or so to let your mind rest and give your creative juices a chance to flow again. Exercise: If you’re trying to get back into the swing of things after a break, try going over your core message(s) again. This will help you get your mind back into blogging mode and make it easier to dive back into your post.
So there you have it: some tried-and-true methods for getting your blog posts up and out the door more efficiently. As with most things, practice makes perfect. The more you write, the easier it’ll become for you to get your ideas out of your head and onto the page. Writing might not be the most glamorous part of blogging, but it’s an essential one. Luckily, it doesn’t have to be as intimidating as it seems; you just need to find the right approach for you. With a little bit of practice and the right approach, you’ll be able to get your blog posts out the door faster and easier than ever before.