In-depth analysis of buttock augmentation market

A surgical technique called buttock augmentation enhances the buttocks’ size, shape, and contour. Gluteal implants are another name for buttock implants. They are silicone-based. Deep within the buttock tissues, these silicon buttock implants are inserted surgically.

The market worth of buttock augmentation in 2021 was USD 24.97 billion, and it will be worth USD 49.25 billion by 2030, growing at a 7.83% CAGR during the forecast period.

The global market for buttock augmentation is being driven by people’s improved lifestyles and growing awareness of their physical appearance. Additionally, a rise in buttock abnormalities brought on by an older population will fuel the demand for buttock augmentation. The availability of technologically improved buttock augmentation treatments and rising disposable income are two additional reasons fuelling the global buttock augmentation industry.

Market Dynamics

Drivers

The public’s growing awareness of cosmetic procedures, improvements in implants, fewer side effects, and an elevated buttock augmentation operation’s success are some market-driving trends over the projected period.

Many countries worldwide have experienced significant urbanization, and per capita wealth in many developing regions has increased, resulting in people spending their money on aesthetic operations.

More than 17 million cosmetic augmentation operations, including less invasive ones like Botox injections, are performed annually due to the enormous market demand for such procedures. The industry has shown the fastest growth in surgical procedures between 2015 and 2019. These procedures have increased by 65.9% since 2015 and by 38.4% over the prior year. Additionally, buttock lifts increased by more than 25% in 2019 compared to 2018 and more than 77% since 2015.

Restraints

Death can arise from infections brought on by buttock augmentation procedures. The high expense of the surgery is also constraining the market for buttock augmentation. The majority of the time, buttock implants result in health issues and the need for frequent surgeries to replace or remove them, which is another factor limiting the growth of the global buttock augmentation market.

Opportunity 

Technological advancements and improvements in current silicone buttock implant products for buttock augmentation and reconstruction will boost market expansion. 

Market Segmentation

Product Insights

In 2020, the buttock implant segment led the entire market with the largest revenue share of 40.0%. Buttock implants are a surgical treatment where artificial augmentation material, typically silicone implants, is inserted in the buttock to enhance or reshape it.

Butt lifts, implants, and augmentation with fat grafting are among the most popular buttock implant surgeries. The American Society of Aesthetic Plastic Surgery reports a 252% increase in augmentation surgeries during the last ten years. The most effective, well-liked, and widely used treatment is buttock augmentation with fat transfer since it has a minimal risk of complications, a high patient satisfaction rate, and a quick recovery period.

End-user Insights

The highest market was led by the hospital segment, with a 38.0% share. Consumers now have access to additional support from healthcare experts and specialists, including improved safety, closer monitoring, and skilled physicians with significant training in cosmetic surgery. Because hospitals have all the equipment required to perform such procedures, many highly skilled professionals in the field of aesthetic procedures are connected to them. As a result of partnerships with reputable manufacturers, several specialty hospitals have submitted bids to buy cutting-edge aesthetic gadgets, spurring segmental expansion in the years to come.

Regional Insights

Due to technological innovation and an increase in people choosing to undergo operations offered in the industry, North America held a commanding 43.0% revenue share in 2020. The area has high aesthetic awareness, and the number of people choosing cosmetic operations has increased. According to statistics from the International Society of Aesthetic Plastic Surgery, the region has one of the highest procedure volumes for buttock augmentation procedures and also has the greatest pool of cosmetic doctors in the nation.

The Asia Pacific regional market will expand robustly during the forecast period. This is primarily due to the area’s growing urbanization. With such a large population, many people in this area are drawn to aesthetic enhancement.

Key Players 

• Sebbin
• Silimed
• Sientra, Inc
• Allergen
• POLYTECH Health & Aesthetics
• Merz North America, Inc
• Implantech
• Spectrum Designs Medical 

The market worth of buttock augmentation in 2021 was USD 24.97 billion, and it will be worth USD 49.25 billion by 2030, growing at a 7.83% CAGR during the forecast period. The growing awareness of people’s physical appearance is driving the rise of the buttock augmentation market. Furthermore, a rise in the number of buttock abnormalities due to an aging population will boost the market forward. In contrast, the adverse effects of buttock augmentation are impeding market expansion.