Joe Cianciotto On Current Advertising Agency Trends

The pandemic has completely changed the way industries are working nowadays. The advertising industry is not immune to the sudden attack of 2020. However, with everything slowly going back to its normal state, ad agencies are also returning to their normal working form. Slowly, but steadily, everyone is returning to work and looking forward to a brighter tomorrow. In this situation, everyone wants to know about the changes which the advertising industry may expect to see in the coming year.

Joe Cianciotto On Advertisement Industry Changes

Joe Cianciotto is a well-known advertisement industry expert. Joe has spent his life working for advertisement agencies and has risen to the level of creative director because of his creative talent. Joe has seen a lot of changes in this industry and says that one can rise in advertisement agency. But it takes a lot of hard work and effort to get success in this career path. 

Joe has predicted many changes in this industry. He says that if one keeps working hard and follows the trend of the market, one is sure to get success in the advertising industry. Given below is a list of future trends to follow in the coming year.

Short Videos Get Shorter

Imagine a group of young people watching a video and in the middle of it comes a lengthy ad. No one likes to be interrupted. For this reason, marketers need to cut the videos short in length. A lengthy video does not add anything to the brand. Therefore, it is better to shorten the videos and create a loyal customer base. People usually skip long videos whenever the skip-video option pops. So, one is not going to gain anything by forcing people to watch videos. In the coming year, marketers need to use short videos to promote their products. 

Ads Without Sound

Ending up on a website and getting flooded by an advertisement, running full volume, which one cannot see is a common situation. It is both common and annoying. People who explore the internet from their offices completely abhor this situation. Therefore, it is time to relieve people from getting a nasty surprise in the middle of office hours. In the future, ad makers are going to create soundless advertisements. Joe says there is no reason to annoy web users. It is better to play an ad that does not have sound. It is easier to get customer engagement when people desperately don’t look for ways to skip the ads. 

Ads Utilizing Video Gaming Craze

Modern advertisers use the popularity of video games to make their advertisements successful. Video gamers are completely engaged in their games and they don’t give up playing at any cost. For this reason, modern advertisements offer game points to draw more viewers. It is the easiest way to get the modern generation’s attention. 

Joe Cianciotto says technology is going to play an essential role in changing the advertisement industry as well. The rise of AI has changed a lot in the professional industry. Advertisement is not immune to this change. Ad makers are going to use AI to create ads to draw the attention of potential customers.