How to Use Social media to Get Leads in Real Estate Industry

Real estate agencies have started using modern approaches to marketing and promoting their properties. Along with using software for real estate, many are using social media to advertise their listings.

The national association of realtors recently conducted a study that revealed social media has become vital for securing customers and closing agreements across the industry.

Social media is a powerhouse when it comes to real estate marketing. You must have a solid social media strategy to win this game.

If you want to leave other real estate businesses behind in your locality, here are our pearls of wisdom on how to do that.

1- Use Visuals in Your Social Media Content 

Pictures grab human attention like nothing else. And they gather likes and comments and invite users to share them.

You can hire a photographer to capture pictures and a video maker to shoot videos of your properties. If it suits you well, go ahead with it.

The other option is to make some educational content on a topic related to properties to give information to your audience. This option is ideal if you can’t afford a photographer. You will only need some stock images to match the written content.

Worried about where you can get royalty-free images? Here are a few sources:

• iStockphoto
• Dreamstime
• Pexels
• Pixabay
• Depositphotos

2- Write Meaningful Social Media Content 

You can make your social posts revolve around market tips or property listings, but they must have three qualities:

Authentic

You can get marvelous ideas by seeing the posts by other property agents but always keep your originality intact. We mean,  don’t try to act like someone.

Engaging

While your post should relate to the real estate industry, don’t use market jargon. Instead, try to make your content light-hearted.

Useful

Your social media content should be valuable to your audience. You can share tips and tricks, industry news, trends, events related to real estate in your local area, etc. The aim is to make people visit again to see your posts.

And avoid sounding sales or pushy because customers will not consider you someone they can trust. Therefore, try to come across as your audience’s friend who just wishes to connect with them rather than a marketer whose sole aim is to sell.

3- Highlight Your Success stories 

People hesitate when buying or selling properties as it’s a big financial decision. They want proof of your reliability. So, the next time you hand the keys of a house over to a buyer, take their pictures and post them on social media with a bit about their buying journey.

It will serve two purposes. It is social proof and will show your audience your agency’s human side.

4- Promote the Surrounding Area and Not Just the Property

You don’t just sell a house but also sell a town. We mean that potential buyers don’t just care about the property but also consider the good and bad of the locality.

Therefore, your social media posts should tell people why a specific town is best to have a residence. Don’t just give your audience simple demographic statistics and fluffy language about the place. It won’t work because everyone else is doing that.

Instead, craft content that provides your followers with valuable information about the property markets you serve and the perks and downsides of each neighborhood.

You can even tag your city’s page in your posts when talking about your properties there. These social media handles offer a superb way to market apartments in your listings for that city.

5- Leverage Your Software for Real Estate

After the real estate CRM software’s entry into the scene, we can say confidently that social media has transformed the property industry.

Social media is an ideal weapon for real estate agencies to fight in the battle of engaging and attracting clients and growing their company’s online presence.

You can schedule in-depth monitoring of social posts via CRM software for real estate. It gives property marketers a peek into their clients’ minds in real-time.

Then, they can precisely categorize the list and collect detailed data to craft a more specific and successful approach.

6- Use Hashtags in Your Social Media Content

You probably know that when users search for something on social media, they use relevant hashtags. So, you should sprinkle your posts with hashtags to get people to notice you.

We remind you once again that your posts should provide something to your audience. Therefore, research to understand potential buyers/sellers and then utilize hashtags related to your content.

Moreover, hashtags amp up your social media marketing efforts for real estate since they let you interact with new customers and begin a chat with them.

Bottom Line

In the twenty-first century, you have to move beyond the traditional ways of marketing your real estate properties and start exploring new options.

The new options include using a CRM for real estate to strengthen your relationships with customers — an essential ingredient of real estate marketing.  

You can integrate your social media accounts with your CRM solution to manage them from one central place.

Also Read: https://marketmillion.com/how-can-you-choose-the-right-real-estate-consultants/