Press Release Writing: Top Tips From Professionals

Many organizations and establishments across the globe utilize press release writing services to deliver official statements to the members of the news media for the purpose of providing information. It is an effective method of making an authentic announcement directed for public release.

Press releases offer various benefits for businesses such as immediate exposure to an established audience at an affordable cost and the potential to generate leads which result in greater sales. However, press release writing can be tricky, complicated, and require delicate touches. Here are some of the best tips for writing a press release brought to you directly by pros and mavens with considerable expertise on the matter.

Always Include Contact Information

You don’t want to write a press release that simply goes out to the public and provides them with no means to contact people from your business. It is mandatory that all good press releases should mention the business location address, contact name, email address, phone number, and website if you already have one. You can even go as far as including a few interesting facts such as the day and date of formation, number of employees, and key products or services offered by the company.

Be Specific About the Facts

The most important part of the press release is the fact or main story it has to talk about. Nevertheless, you should always include the significant elements such as the dates, time periods, essential places, venues, the person of contact, and so on and so forth around which the press release revolves around. Be as clear as you can when mentioning them so that these facts stand out and deliver the impact required.

If You Have Room then Use Good Quotes

Okay, so this is the one where you have to make a judicious decision. Your press release should never include irrelevant information that is not related to the main story. However, if you have quotes coming directly from a representative of your business or the main players then it should be considered a good idea to include them in your press release to make it sound as authentic as possible.

Keep it Short and Brief

The press release must hit the sweet spot so that it’s neither too long nor too monotonous for anyone to read. You can accomplish this by sticking strictly to the point and ideally, the length should never exceed more than a single page at most. Also make sure that you write simple and understandable language without the use of clichés, jargon, and innuendos that might confuse your targeted audiences.

Mention the Key Information Earlier

Ideally, the press release should convey the chief information first and that means you should use the first 100 words diligently to explain who you are and what you are announcing and to whom. Plus you should also include where a particular event or happening is taking place when it is going to happen, as well as possibly how and why as well. This part of the press release should be treated as an elevator pitch.

Never Forget to Proofread and Edit Your Press Release

This is a downright obligation that should never be forgone. Before sending your press release to a journalism professional to be published you should always proofread and edit your press release multiple times. Here you should keenly check out for any grammatical mistakes, spelling blunders, missing punctuation marks, and improper sentence structures. You should also check for correct mentions of facts and figures and the accuracy of the information included in your press release.

The Headline Should Take the Spotlight

Similar to how a book’s or a novel’s title can interest you read the extensive literature the author has put in hours upon hours of effort for you, a press release’s heading needs to be attention-grabbing. The heading should command interest otherwise you would end up with a press release that easily gets ignored or ends up in someone’s recycle bin.