A real estate agent is a person employed as an expert to facilitate the sale of real estate. In my opinion, a real estate agent should be open to new things, including innovative marketing ideas and disruptive changes that affect buyers and sellers. A real estate agent should be someone who listens to buyers, sellers, and renters to identify what the public hates about agents and proactively make changes to their own business plan accordingly. A real estate agent should have business hours that apply to other professionals who receive thousands of dollars per transaction.
A real estate agent should practice their skills by using them on a daily basis . A real estate agent should not be in the business part-time. That means they shouldn’t have a full-time job and sell real estate when they need some extra cash. A guter Makler should be adept at keeping a cool head when things go wrong. A real estate agent should be professional and never hang up on a client or another real estate agent no matter what is said or done.
A real estate agent should be responsible for learning, understanding and keeping up with all of the marketing tools that could and probably should be used in the sale or purchase of a home. The fact that a real estate agent is “not internet savvy” when most properties are now being sold through a buyer’s online viewing is no longer an excuse. A real estate agent should be careful to understand forms of communication and marketing across all types of media through which a buyer may seek and ultimately purchase a home.
A real estate agent shouldn’t have to turn on his fax machine
A real estate agent shouldn’t have to turn on his fax machine when he comes home from work. They should be in business full-time and set up to transact business at any time within their business hours. A real estate agent shouldn’t leave town unassisted and, as a result, just let a deal fall by the wayside. No one cares that the real estate agent is on vacation except for the agent himself. A real estate agent should never tell a seller that open houses don’t work, when in fact open houses sell real estate every day. A real estate agent should never be so in-the-box as to laugh at someone for discussing the use of a St. Joseph’s statute. They shouldn’t scoff at the fact that apple pie scent may or may not sell a house just because they don’t want to bother explaining to the seller what works and doesn’t work.
A real estate agent shouldn’t cry when a seller tells them they don’t want to sell their house anymore or that they won’t use it to sell the house. A real estate agent shouldn’t steal lawn yard signs or subdivision signposts just because someone chose to list the home on a competitor’s listing rather than theirs. A real estate agent should not belittle other business models. They should simply point out the things they bring to the table and why they think their business model works better.
A real estate agent shouldn’t open up a buyer’s house and let him live in it alone just because the buyer looks nice. A real estate agent should always look at a buyer’s identification as they recognize that they are responsible for the seller’s property. A real estate agent should always be grateful that someone is willing to pay them thousands of dollars for a job that has never been fully explained to the public, how little knowledge an agent requires, and how little training you have when you get your license.
America is sadly the only place where all of these standards, or should I say lack of standards, are applauded as good and acceptable behavior every day. The public needs to be reminded that an overwhelming number of inexperienced part-time real estate agents hold the fate of most people’s greatest fortune in their hands. When are Villa we going to step on the gas and say enough is enough… Real estate is a real profession that requires skill, knowledge and a constant reach to execute strategy and results for clients.