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Selling the Luxury Residences Business

by Uneeb Khan

Luxury Residences are branded proper ties associated with a premium brand. These homes are usually located near the main premises of a five-star hotel, and their owners enjoy the services provided by the hotel. The services are usually negotiated in a contract between the owner of the residence and the hotel. Many of the brands that have been around for years are now making a push into residential real estate.

Tricon Luxury Residences has approximately $250 million in assets under management, with 75% of that portfolio located in Canada. Its US and Canadian operations are run under different equity structures, which makes it more difficult to raise capital in the former, compared to the latter. However, the company does have management agreements over $1.1 billion in third-party assets. Its Canadian operations have higher capital availability and fee generation than its US operations.

Tricon US Luxury Residences has an equity value of $50 million. It is a small player in a highly competitive industry. As a result, selling this business makes sense. In addition, it will free up the company’s resources to focus on growing other businesses. The sale of Luxury Residences would help Tricon capitalize on the growing market for luxury homes in the US.

Luxury buyers demand high-end amenities such as a chef’s kitchen, luxurious pool, and outdoor living space. They also want to be near other luxury homes. The location of the luxury residence is also a big factor, as many high-end buyers prefer to live in a waterfront location with scenic views. In addition to these features, these buyers are also looking for privacy and security. The interior decor should be beautiful, with over-the-top finishes and custom architecture.

As the market for luxury homes increases in the United States, developers must raise massive amounts of funding. Some projects cost up to $1 billion. A recent project in Manhattan, West 57th Street, has a budget of almost $2 billion. Most of the funding for these high-end highrises comes from overseas investors. These overseas investors include the United Overseas Bank, British hedge funds, and Middle Eastern sovereign wealth funds. In 2014, Chinese investors invested over $3 billion in New York real estate.

Purchasing a branded residence can be a very lucrative business. In Europe, branded residences make up just 7 percent of the market. But in Australia, where a large percentage of high-net-worth individuals reside, branded residences are not yet as plentiful as in other areas of the world. Branded residences like One Barangaroo, for example, sell for 25 to 35 percent more than a comparable non-branded product.

While the Taj Mahal, New Delhi has undergone extensive renovations, it has launched new offerings, such as the all-new Machan restaurant and Emperor Lounge. Residents will also be able to enjoy the hotel’s private landscaped gardens, 25-metre swimming pool, and a cinema.

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