Stylish Marketing Ideas for LED Neon Signs

Currently, neon signs are making a bit of a comeback. This is due to the new technology of LED neon lighting replacing traditional neon lights.

Neon lighting evokes nostalgia in many of us for various reasons, depending on when and where we saw it. Most of us have seen neon lighting in our childhood favorite theme parks or our favorite restaurants with neon signs on the walls.

Neon signs are starting to be used in marketing again, but many businesses choose to go with the LED option for a variety of reasons. What are neon signs and LED neon signs? And how can it be used in marketing? Read on to find out.

History of neon

Neon was invented in England in the 19th century, more precisely in 1898, by two scientists Morris Lovers and William Ramsay. Neon was discovered when two friends were conducting various experiments and examining new gases they had discovered with a spectroscope. The bright red color first noticed neon emits when given an electric charge.

The first neon lights were always red, which is the color of neon gas. A few years later, a French engineer named Georges Claude was able to create an entire rainbow of colors by adding other gases to neon and passing an electric current through them. These other gases included krypton, mercury, and helium.

By encapsulating these gases in glass tubes and applying electricity, neon signs of various colors were developed. Being a French national, the patent was filed first in France, and he started selling neon signs to companies in Paris.

After applying for a patent in the United States, a turning point for Claude came when auto dealers in Los Angeles ordered signs for each dealership, and orders began to pour in.

Gentrification

The gentrification of the city’s seedier areas has a lot to do with why neon has become popular again. Neon signs were used to draw attention to the business. In the ’80s and ’90s, in areas such as London’s Soho, the business that wanted attention was the adult entertainment genre.

A simple red neon was predominant, and the color soon became known as ‘Soho Red’. Like many other areas of London, Soho has become gentrified in recent decades. However, the red neon signs have been maintained, a nostalgic reminder of what the area used to be, and this is what keeps the area unique.

The same is true for such areas in cities around the world. These fashionable areas mean that neon lights are synonymous with the trend. Neon lights are seeping into people’s homes, and businesses are starting to use neon lights more widely again. Neon lights became more widely available as many companies started selling neon lights, such as Neon Mama.

LED neon light

LED lights became their own in the 90s, becoming a bright, energy-efficient light source. Traditional neon lights are made by filling a glass tube into the desired shape with the relevant gas to achieve the desired color.

However, LED neon lights are made from acrylic or perspex and have LED lights inside. This means the signs are much lighter than their glass counterparts yet shatterproof.

The LED neon light does not contain gas inside, so there is no need to worry about leakage, even if the glass is broken. Most greenhouse gases are safe in small amounts, but you don’t want to inhale them, especially if they contain mercury, a highly toxic element in either gaseous or liquid form.

Also note that LED neon signs operate on far less power than traditional neon signs, and the LED versions last for years and require minimal maintenance.

A traditional neon sign can only glow in one color due to the gas in the tube. On the other hand, LED neon signs can be programmed to any color you like and even flash different colors, giving you a lot more flexibility.

LED Neon Signs and Marketing

The rise of this LED neon sign means businesses can use colors that perfectly match their logos and brand colors.

In addition, the popularity of neon signs has increased, and businesses using signage for advertising have become more common, attracting a wide range of customers. They also make great housewarming gifts, as many companies sell small LED neon signs as gifts for the home.

LED neon signs are also a great way to make your home look more modern. These versions also consume much less power, which is good for your wallet and the environment.

So while these LED neon lights are also used in corporate advertising, the markets that appear to be growing further are upholstery and gi. Feet market. What makes a unique gift to commemorate a new home, wedding, or neon sign?

Neon lighting and signs have been rescued by the gentrification of many previously unfashionable neighborhoods and nostalgia for all things retro. These types of neon lights are taking hold as more and more people are looking for energy-saving options like LEDs as we try to be more sustainable and greener.

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