The 2022 Olympics is only a year away, and women’s sport is expected to take the spotlight. This is a significant feat, as the sport has been stagnant in recent years. However, this could change in the coming years.

Tennis

The year of 2022 was an eventful one for women’s sports. While Serena Williams and Venus Williams are still household names, several new names are making their mark. Some of these first-time players may make it to the top of the podium.

The highest-earning female athlete in the world is Naomi Osaka. In addition to her on-court earnings of $1.1 million, Osaka also co-founded a skin care line, a talent agency, and a pickleball team.

Another woman making a name for herself is Coco Gauff. This tennis ace has soared to number one and has done so with grace and aplomb. She has been on a 37-match win streak leading up to Wimbledon. Her win over Venus Williams in the first round of the 2019 Wimbledon was a major feat.

Basketball

This was the most watched women’s college basketball season on record. The 2021-22 Big Ten Women’s Basketball Tournament Present by TIAA delivered two of the best games ever.

In the first 10 games of the tournament, the Big Ten Network aired games that totaled more than 240,000 viewers. It also produced the most watched regular-season game in network history.

Ayoka Lee and Paige Bueckers will not play in the 2022-23 season due to injury. However, Monika Czinano, who was an AP first-team all-American, and Aliyah Boston, a SEC Player of the Year, will.

Ayoka Lee underwent knee surgery. Paige Bueckers missed the entire season, but she will return in 2023.

The NCAA Tournament has become a more popular event since it began in 1999. The championship game, played in March, attracts the top teams in the country. While the final four is still up in the air, some newer programs may surprise people in April.

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Olympics

The Beijing Olympics of 2022 is set to be the most gender balanced Winter Games ever, with almost 45% of the athletes competing as females. It is the first Winter Olympics to feature a majority of women in 12 different sports. Adding another event to the mix will be the first women’s big air competition.

In addition to the women’s events, there are also nine mixed gender events to be played. These include snowboard cross, aerials and short-track speedskating.

With the IOC promoting a “mixed-gender” Olympics, the IOC is using this opportunity to promote gender equality. The organization has worked closely with the International Federations to ensure that the sports organizations are implementing best practices to promote equality. They also provide examples from different sectors to help the media, rights holders, and athletes understand the importance of portraying both male and female athletes in a positive light.

Wages

For the first time, the United States women’s national soccer team (USWNT) secured equal pay with its male counterparts. The USWNT became an international symbol of equality, bringing women’s soccer to the forefront of sports in the United States.

While the women’s team has a long way to go, it has been a milestone for women’s sport. As well as ensuring equal pay, the team entered into a collective bargaining agreement with the US Soccer Federation.

The agreement saw the team receive equal pay for equal work. It also set a new precedent for sports teams across the globe.

The men’s team, on the other hand, have different opinions about equal pay. In fact, many of them joined a wage discrimination class-action suit against U.S. Soccer in February, which was later settled by the players’ association.

Media coverage

A lot has changed for women’s sports in the past year. The National Women’s Soccer League and Women’s National Basketball Association have had significant increases in TV ratings. And professional female footballers have signed new contracts in England.

While there has been progress, there is still plenty of work to be done. Female athletes still face harassment and discrimination on the field. They also have to deal with discriminatory labour laws.

In addition, women’s sports continue to be under-represented in the media. Studies show that women’s sports receive less than four percent of all sports media coverage. This is despite the fact that women are 40% of the total number of participants in sports.

As a result, there is a shortage of role models for young girls to follow. In addition, women’s sports programs are underfunded.

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