The Complete On Page SEO Checklist For 2023

Whether you’re new to SEO or you’ve been doing it for years, this checklist will help you optimize your website and get the results you want.

On-page SEO is the part of search engine optimization that deals with the content on your pages and how it relates to keywords. It’s important to do it right to get good rankings on Google.

1. Keyword Research

Performing keyword research that includes Web Design Portland is an important part of any successful SEO strategy. By identifying the specific keywords and phrases that your target audience is using to search for web design services in the Portland area, you can tailor your content to their needs and improve your website’s visibility in search results. This can help attract more targeted traffic to your site and potentially lead to more conversions and business growth. Additionally, including Web Design Portland in your keyword research can help you stay competitive in the local market and position your business as a trusted provider of web design services in the Portland area.

The first step in keyword research is brainstorming relevant keywords and topics. This is an easy and efficient way to start thinking about keywords that can be used in your site’s content.

Once you have a list of keywords, you can begin researching their search volume and competition. This can help you determine whether it’s worth it to invest in your content.

2. Optimize Your Title Tag

Optimizing a page’s content is the heart of on-page SEO. It lets you communicate value to Google and site visitors in a clear and concise way, which can lead to better search rankings.

The first thing you need to do is optimize your title tag (also known as the page’s “H1” tag). Make sure it includes your primary keyword and is unique for each page.

Your title tag is displayed on your search engine results page (SERP) and tells both visitors and search engines what a corresponding page is about. It should be relevant, descriptive, and short — 60 characters or less.

You can also use your title tag to signal to search engines what images you want them to display on the SERP. Then, you can use the alternative text (ALT) tags on those images to convey additional information.

3. Optimize Your Meta Description

Meta descriptions are an important part of SEO because they help searchers understand what your page is about and can entice them to click. They also affect organic click-through rate (CTR), which is an important metric for any website.

In addition, Google rewrites meta descriptions over 70% of the time to match search intent, which means that it’s crucial to create compelling descriptions.

4. Optimize Your Image Alt Text

If you haven’t done so already, it’s time to optimize your image alt text. This will help Google understand what your images are about, which can improve your search rankings.

This can have a significant impact on your website traffic. Even a 1% increase in organic traffic can result in hundreds of extra visitors per month!

Alt text can also improve your site’s accessibility to those who use screen readers or have a slow internet connection. This can be especially important for people who are blind or have low vision, as they may not be able to see the images on your page.

5. Optimize Your Content

If you want to improve your site’s rankings, you need to optimize the content on your website. Optimizing your content will help it rank better in search engines and drive more traffic to your site.

It’s also important to create unique, valuable content that will appeal to your target audience and attract their attention. SEO is a process that’s completely up to you and can make a big difference in your overall marketing strategy.

Adding relevant keywords and keyword variations to your pages will help them rank higher in search results. Use tools such as Google Search Console to find keywords that have high volume and low competition.