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Dropshipping has taken the e-commerce industry by storm. The global market size of drop shipping was USD 102.2 billion in the year 2018. Also, it is expected to grow at 28.8% from 2019 to 2025.

This clearly means that the dropshipping industry will surely flourish in the coming future. 

It is also one of the most highly profitable businesses in the current digital age. However, there are many drop shippers or online store owners who are struggling to increase their sales due to varied reasons.

So, if you want to increase your dropshipping sales, then I have got you covered. In this article, you’ll come across 15 surefire ways by which you can increase the sales of your dropshipping store in no time. 

But before then, let me explain to you what is drop shipping and why you should be doing it.

What is dropshipping?

Dropshipping is a business model in which you create your online store list the products, take orders from customers, and get suppliers to ship the product directly to the customers.

In this type of business model, you don’t need to hold any inventory or a product. Also, you don’t need to worry about warehouse management and shipping. Everything will be taken care of by your supplier.

Why should you do dropshipping?

Here are some of the benefits that indicate why you should opt for dropshipping business in 2021.

1. Less capital required

One of the biggest advantages of dropshipping is that it requires very less investment as compared to an e-commerce business or online stores. In dropshipping model, you need to purchase the product and manage shipping and warehouse. 

2. Less overhead expenses

As I mentioned that in drop shipping, you don’t need to purchase any product or inventory. Due to this, there will be very less overhead expenses at your end. 

3. Easy to start and scale

The other benefit of dropshipping is that it is very easy to start and scale. You easily create your online store with the help of CMS like Shopify or bigcommerce and start your online store in minutes.

4. No need to maintain inventory

One of the biggest benefits of dropshipping business is that you need to manage any inventory or product. 

Top ways to increase your dropshipping sales in 2022:

1. Create an irresistible offer

One of the most important tips to increase your sales and conversion rate is by creating offers and discounts for products listed on your store. Don’t be the store owner who fails to create stunning offers, sales, and discounts.

Around 93% of the shoppers use sales and discount codes for shopping throughout the year. This clearly means that customers are highly attracted to discounts and offers.

If you are not offering any of your products at sale or discount, your customers will lack the motivation to buy it. One the other hand, if you present the right product with the right deal, you’ll surely see a spike in your sales and conversion.

You can also think of creating a buy-one-get-one-free offer to increase your sales and conversion to the next level. 

2. Create great product copies

Product Descriptions and copies are yet another technique that you can leverage to increase your dropshipping sales and conversions.

The role of your product description should be to give maximum information about the product to your users. Suppose, you are selling shirts or t-shirts then you can include the following things in your product copy;

1. Material type.
2. Length.
3. Occasion.
4. Collar type.
5. Information related to washing and ironing products.
6. Sleeve length and so on.

You can also think of highlighting the product’s benefits and advantages so that customers are attracted to it. Of course, you need to make sure that there is no hype while writing product copies.

A sweet, simple, and easy-to-read copy can always persuade your targeted customers to buy the product. Hence, keep this in mind while creating product copies.

3. Automate your business

Automation is booming and I don’t need to say much about it.

By using automation technology in your dropshipping business, you can increase your sales, and conversion and improve the productivity of your dropshipping business. 

By using automation, you can also cut down your costs, re-direct staff activity and create personalized customer experiences.

There are several e-commerce and marketing tools out there in the marketing that you can use. For example, Convert Kit will allow you to automate your email marketing efforts, Buffer will help you in scheduling your social media posts and Salesforce can be used as a chatbot on your site.

4. Creating a stunning website

The next in this list of 15 tips to increase your dropshipping sales is to create a stunning website. 

Your website should be stunning and appealing. It should not scare off your customers. It should be attractive enough to encourage them to purchase your products.

Many dropshipping store owners start marketing their store without even creating a proper home page, templates, category pages, and so on. However, they regret it later. But I don’t want you to fall into this trap.

Before you launch your store, make sure to look at the other’s websites or dropshipping stores in your niche.

Following are the things to note down for the research;

1. How is their home page designed?
2. What are the categories they have created?
3. Header and footer section.
4. Are they using any templates?
5. Check out their visual content and images.

After keeping all these things in mind, create a stunning and visually appealing website design. 

5. Increase the speed of your website

Amazon did research and found that a 1-second delay in website speed would cost them $1.6 billion. While the number is a bit scary but the important point to note over here is that website speed is really very important to increase your sales and conversions.

A good website speed will not only help you in increasing your sales and conversion but will also help you in getting better rankings on Google. Google has already made it clear that a website’s speed is a ranking factor for mobile searches, but I am sure that soon it will become a universal ranking factor.

Hence, focus on increasing the speed of your website in the following ways;

6. Offer amazing customer services

Offering amazing customer service can help you in increasing your sales, especially when you are offering the same product as those of your competitors. Offering discounts and responding to queries is a great example of better customer service.

However, these techniques won’t take you to places. 

Send personalized emails to your customers, send gift vouchers and gift cards to your loyal customers, or joke around with them. You can also think of running a contest or giveaway.

Do whatever it takes, but make sure that you make your customers feel really very special. 

I remember that once I ordered a t-shirt from an online e-commerce store. There was a delay in delivery due to which the company sent me a letter and a wonderful bouquet.

This was an amazing gesture that made me feel special.

7. Monitor your competitors

I am 100% sure that monitoring your competitors is not on your top to-do list. However, you should monitor your competitors across various platforms including search and social media.

By following them on social media and liking their page, you can come to know which product they are promoting. You can also check what type of social media content they are creating.

By monitoring your competitors, you’ll come to know what type of product you should be promoting and what type of content you should be creating. 

8. Use SEO

When talking about tips to increase dropshipping sales, how can we forget about SEO?

SEO or search engine optimization is the process of improving the organic traffic and SERP rankings of your website. If done correctly, it can surely take your dropshipping sales and conversions to a level of awesomeness.

Today, most online businesses are using SEO to grow their organic traffic and eventually sales. So, you must start optimizing your dropshipping store for specific keywords.

For example;

You have created a dropshipping store for paddle boards, the following are the keywords that you can target;

1.  Goplus paddle board review
2. Goosehil paddle board review 
3. Serenelife paddle board review
4. Irocker paddle board review
5. And so on.

9. Create a trustworthy brand

This is one dropshipping tip of no one talks about. Creating a strong and trustworthy brand will help you in setting apart from others and establish yourself as an industry leader. 

Apart from this, a strong brand will also help you in improving your sales and conversion.

In order to create a strong brand, you need to look at what makes your dropshipping store unique and what part of it can be highlighted as key USPs. 

Dropshippers who have built a strong brand have a competitive edge and they always find it easy to promote their products.

So, having a strong brand image will make your dropshipping store valuable and memorable for your customers.