Ultimate Tricks to Improve Your Google Rankings

Money alone can’t buy Google rankings, but with a little time and strategy, you can improve your position on the search engine results page (SERP) without spending a penny. Here are eight free ways to improve your SEO ranking and optimizing your web pages is important to increase your site’s speed and make it easier for Google to identify the images on your web pages. Make sure all images on your site are compressed, have meaningful filenames, and contain alt text.

Improve the user experience on your website

According to Study by SEMrush about Ranking Factors, the four most important ranking factors are website visits, time on page, pages per session and bounce rate. All four factors are directly related to the experience your website offers your users, which Google recently emphasized with the Page Experience Update. It’s simple: if your site is easy and pleasant to use and offers valuable information, you’ll get more visitors who will stay on your site longer and visit more pages, which in turn will improve your Google ranking.

Content that improves the user experience

Today, the focus is no longer on creating content for keywords, but on creating content for users. This is an example of how to align the content creation process with user experience. Of course, it is important that you first look at the first one to three positions in the search results. Of course, Google knows the user intention behind search queries. That is why the first places of the search engine for a certain keyword ask you very good insights. Here you can find out what users really want and get meaningful inspiration for your content.

Once you find a pattern, you can better understand users. Once you know that, write your content. Don’t try to imitate the words in the search results. Remember that Google only ranks the best of what it thinks fulfills a search query.

Other ways to improve the user experience

If your website passes the Core Web Vitals test, Google will also reward you with better rankings. The Core Web Vitals (CWV) measure the speed and user experience of your website. Providing a fast user experience takes more than fast WordPress hosting. The bottleneck of page speed is the website visitor who downloads your page from the 4G mobile network with limited bandwidth. A fast downloading website is good for users and better for you as a webmaster. More conversions, more page views, and higher earnings result when your site is optimized for speed.

Write good content that is optimized for SEO

Quality content on your website is one of the best ways to drive traffic and improve your search rank. Google wrote in a Blog post about page experience that good and relevant content on a page is more important for ranking than page experience. Make sure your content is error-free, keyworded and mobile-friendly, tailored to the specific needs of your audience, and includes valuable links to additional internal and external content.

Also pay attention to the structure of the text. Here are some tips on how to structure your texts even better:

• break your content into smaller paragraphs
• use meaningful headings (describe the following content in detail)
• use bullet points and ordered lists
• use more images that illustrate what you want to say
• choose images that are inherently light (light tones, fewer colors, fewer micro-details like gravel or leaves)
• optimize your images
• replace images that cannot be resized to less than 50 kilobytes (or at least no more than 100 KB)
• don’t use minimum word count
• write content that provides useful answers

Read More: Digital marketing agency in Australia