Eureka! Effective and Efficient Virtual Product Launch Techniques Found

As we all know, there are two sides to the same coin, so a lot has been devastated by the 2020 pandemic. However, by accident, a new discovery happened in the world of business. A virtual product launch is a new product launch that uses a combination of digital and physical channels to reach consumers. This type of launch allows companies to create visibility for their product without the need for a traditional brick-and-mortar launch event. 

Earlier, for a product launch, companies had to spend a humongous amount, but covid breakouts moved so many things online, including the launch of a new product. 

Virtual and hybrid launches are becoming more popular as companies look for ways to reach consumers in an increasingly digital world. A virtual or hybrid launch can be a great way to create visibility for your product without the need for a traditional brick-and-mortar event.

Virtual/hybrid product launch is a great way to create visibility for your product. It allows you to reach a larger audience without the need to travel or incur the expense of a physical launch. You can also use this type of launch to test the market for your product before committing to a full-scale launch.

Thanks to technology, product launches don’t have to be physical events anymore. You can now launch your product virtually or through a hybrid event (a mix of physical and virtual). This is something doable to create visibility for your product, especially if you’re on a tight budget. A virtual product launch can be done entirely online, through social media, webinars, etc. A hybrid product launch combines both physical and virtual elements, such as an in-person event with a live stream. This way, you can reach a wider audience and create more buzz around your product.

Some Recent Essential Examples of Virtual/Hybrid Product launch:

1. MG HECTOR:

Morris Garage marvelously utilized the maximum capacity of digital activities and released their Hector Plus car in front of a crowd. This has become a prominent issue for the entire car enterprise of India. With the assistance of a perfect digital platform, they welcomed the members of the MG’s own circle of relatives in front of approximately 7000 live audiences looking at all their strategies and details. Their audio system has been well-rehearsed and, in addition, they effectively inculcated enticing elements of their engaging consultation that kept the interest of people high. Their willpower and exuberance made their digital occasion one of the first-class digital product releases of 2020.

2. Apple:

Apple become capable of creating a big quantity of buzz withinside the target market with their digital release in September 2020.  This leading company introduced the release of a range of latest merchandise along with the very well-known apple watch and modern iPad.  They were capable of describing every single element with maximum elaboration and had been capable of grasping the target market’s attention. This without a doubt introduced a list of stupefying functions that had been to be introduced in their product variety, along with an oxygen meter and the quickest processor in the Apple watch.

3. CANNON INDIA:

2020 noticed one of the essential digital product launches while Fountainhead MKTG exuberantly deliberated a digital release for the well-known Canon EOS R5 and EOS R6 cameras. According to the media, the digital occasion was fascinatingly captured from specific places and acquired an excellent reaction from the audience. The digital release effectively marked the arrival of full-body mirrorless cameras together with top-notch EOS R accessories. 

4. Suzuki XL6 Launch:

Maruti Suzuki, a prominent automaker, entrusted MultiTV to webcast the virtual/hybrid event for the debut of its most anticipated car, the Nexa XL6. This helped Maruti to provide detailed information about each and every feature of the car. Through this, Maruti aims to give clarity on why this car is a quintessential product in a given segment. The automobile is a mechanically driven topic The hybrid/virtual product launch technique is the most effective because it acts as an auxiliary to brief each and every nuance of the product without any major complexities. Hybrid events have a higher return on investment (ROI) since they can be scaled up and down more easily. More sign-ups, more attendees, and more views for sponsors. Additionally, this directly affects how many leads are generated for exhibitors. 

You gain access to information that can’t be gathered at an in-person event. You can keep track of participants’ attendance rates, and perhaps the number of people who attended various sessions at events that are held in person. 

The behavior and interests of your audience can be very well understood through hybrid events. Especially for participants participating electronically, hosts may easily follow their digital footprints, which helps them learn more about their attendees.

This hybrid/virtual event was made successful by MultiTV, which attracted new clients.

 5. Samsung:

On March 5th, Samsung set a Guinness World Record for the largest number of simultaneous Galaxy S22 Ultra unboxings at various sites across 17 cities, with Multi TV providing technical support for two-way communication across 6 locations. When a product undergoes a series of upgrades, the Virtual/Hybrid product launch technique is advantageous because proper technical knowledge can be provided, as well as a better understanding of new technologies, crystal clarity of the product to customers, and widespread promotion.The benefits of both live and online events are combined in hybrid events. Audiences can interact socially while also having access to the virtual platform, where you can host additional content, run games and events, as well as provide opportunities for cross-networking.

The event was expertly covered by MultiTV, which also live-streamed it on a number of social media sites.

CONCLUSION 

Virtual launches are gaining vast popularity, specifically all through this tedious time of the pandemic. Companies are striving hard to render highly creative centers and curate an excellent platform to facilitate all their product launches.

Virtual product releases suggest an appropriate opportunity to live occasions due to the fact that they’re now no longer the most effective budget-oriented technique. If you are making plans to host digital product launches for your brand, this text might be extraordinarily beneficial. In the above-referred article, we’ve mentioned the Pinnacle 5 digital product release, which has left the arena completely spellbound. As we mentioned above, you should start planning your product launch event well in advance of the product’s release date or even before a launch-day gala.

To increase interaction, you can start teasing your new product on social media before even giving away all the specifics. If you are associated with a well-known brand, you already have a fan base, and your audience might find the mystery intriguing in and of itself.

Social media platforms are great for generating feelings of anticipation and excitement as well as reaching a growing number of individuals, even without a built-in audience. There are several ways to increase visibility and engagement on social media, such as creating event pages, utilizing hashtags for virality, and sharing videos and other material with your followers.

Your product release will have a large effect on how your product fares after its release. Naturally, if people don’t understand it, it’s not likely to get any buyers. It won’t even create the effect that you wanted it to achieve. Do you want your blood, sweat, and tears to be worth it when it comes to product development? Make sure you prepare an incredible product release that could create waves.