What is Digital Marketing? A Brief Guide by Delhi Courses Academy

Digital Marketing is a Boon in society. It has established its place in our World rapidly in a Short period of Time. In this Modern Era and Technological world any New or existing Company can not think of making its Place in the Market without Digital Marketing Method. 

It is a unique way of Making Promotion or Advertisement of a Brand in Online Market. Usage of Internet and Digital Devices has changed the way People Use to have their Businesses Earlier. Now to make your business Grow and Show its Visibility in market it has Become Compulsory to make your Online Presence. Every Business whether small or large should have Its Website to make Its Appearance in Online World. Website Provide Information to users about the Business and Its Brand says Delhi Courses. 

Digital Marketing has classified itself into two main Categories. Below we have discussed about them in Brief.

Type of Digital Marketing

Push Marketing – As The Name suggest. It is a Type of Marketing where Marketers itself has to push the Promotional schemes to the Potential Customers to provide them knowledge about what is going in Present. This method Include Email, SMS, multimedia Messages, Promotional Calls Etc. 

Pull Marketing – In this type of Marketing where the customer itself has to pull out all the Present Schemes or Discounts going on by searching them on various search Engines like Google and Yahoo and on Social sites like Facebook and Instagram.

Methods of Digital Marketing 

Digital marketing consist of various Methods through which any Marketer whether small or large can Make use of them in growing there business or Brand Image in Market. All this methods Engage Large Traffic in Website if Implemented well.

1. Search Engine Optimization 
2. Social Media Marketing 
3. Email Marketing 
4. Mobile Marketing 
5. Affiliate Marketing 
6. Pay Per Clicks

You can Use any of them as per the Nature of your Business.

Benefits of Digital Marketing 

1. It is a Low or No Cost Process.  Which means any company who want to make its Startup in Digital Market has to invest nothing to create its Appearance in online World? 
2. It has Greater Exposure in market. Digital market Work Worldwide which means your Brand can be visible in front of Millions of People. 
3. There is No Particular Time limit To Access any website In Digital Market. It works 24/7.
4. Here you can sell any type Of Brand and Get Instant Result and Quick Response of Potential Customers.
5. You can Directly Communicate with Potential Customers and can Solve there Queries on the spot Through Call or Messages. 
6. You can Modify Your Website here anytime as Per the Needs and Requirements of Customers.
7. Here Every Website is Device Friendly which means you can Access them anytime and from anywhere through the device Available on hand as per Your Comfort.
8. Digital Market has Advance Tool through which you can track record of Your Customers through Google Analytics Tool.

All the Above Mention Methods and benefits were Not Found in Any of the Marketing Process earlier. But now all above methods are adopted by the companies whose want to establish themselves as a brand in the market and want to sell their products online. Digital Marketing is not a difficult job or rocket science. It can easily be learned through a good Digital Marketing course available online, offline or in the form of videos. Hope this article will help you enhance your knowledge in digital marketing.