Whatever your field of activity, whether you are a merchant, entrepreneur or craftsman, local referencing will allow you to gain visibility in your geographical area. Indeed, the vast majority of Internet users use search engines such as Google or Bing to find businesses and establishments near their home or workplace. For example, we observe that Internet users who have previously carried out a broad search quickly specify their request by refining the key word typed. Local referencing therefore becomes an essential tool to increase your visibility on the internet and which says visibility necessarily means an increase in qualified contacts or sales; an ally of choice to achieve the first results of the SERP (Search Engine Results Page). Let’s do a little overview to understand local SEO and its benefits.

Why do local SEO?

Unless you are in a niche business, the competition is fierce and your opponents are most certainly present on the web. Give it a try by typing the name of your business into the Google search bar and targeting your city or neighborhood.

• What are the results of a local SEO campaign?
• What about your visibility with such an SEO strategy?

In order to attract new customers, it is essential to obtain a position of choice in the google search results. Because indeed, the goal of local referencing is not only to boost your visibility or your notoriety on the results of search engines, but to attract new potential customers by meeting their needs. Geolocation allows prospects to find your business and know where you are, to know your opening hours and days. Being nearby will positively influence the action of your prospects. Your website must therefore be positioned on the search engine results pages and preferably ahead of your competitors!

In addition, choosing to orient your SEO strategy in local referencing will bring you 2 major benefits:

• You respond very precisely to your prospect’s request and therefore the prospect/customer transformation is accentuated
• It is easier to positioning yourself on a geo located request since this avoids any unnecessary competition in regions that you do not disappoint. This will allow your SEO agency to position you more quickly on the first page of Google.

Local SEO what is it?

In the digital world, local or traditional referencing is the fact of appearing among the results of search engines. Of course, when a user launches a query on a search engine, he will rarely see beyond the first page results offered by Google or any other search engine. If many requests from Internet users find answers on national or international links, many requests made are local in nature. Indeed, approximately 25% of them relate to requests linked to a geographical point. It is obvious that if you need the SEO services Canberra of a hairdresser or a florist, you will look for it in your city, your neighborhood or even in your street. This is where all the interest of local SEO lies!

This does not prevent you from sharing your strategy if you consider that certain keywords remain relevant in the broad sense and therefore with national targeting.