Why To Invest in Local SEO

Statistically speaking, about 95 percent of consumers in the United States search for local products or services on the internet, and 9 out of 10 customers do so from a mobile phone. Therefore, you are missing potential customers and sales opportunities if you have a company without an internet presence. This is also true if you don’t have a solid SEO strategy, including an optimized website that loads quickly and is mobile-friendly.

If you are ready to top the list of businesses in your area when consumers search for your product or service on Google, here you will find all you need to know about local SEO and how it will help to reach your goal of growing your business.

What Is Local SEO?

SEO strategy is the optimization of websites to help increase their visibility and ranking in a search engine like Google. Local SEO has the same goal but is more specific; it is a more specific plan to help your business show up in location-specific search results.

Local SEO Ranking

To reach the goal of making businesses’ websites more visible, search engines like Google look at local SEO ranking items or factors to establish a search ranking. Some of these factors are:

• Google Business Profile
• Correct and complete contact information such as your business name, address and phone number
• Keywords
• CTR (click-through rate)

Benefits of Local SEO

Most people now search on the internet before purchasing a product or hiring a service, meaning they are searching for these things in their specific area. To show up in these searchings, it’s crucial to invest in local SEO. Working on local SEO can help:

• Optimize and improve your Google Business Profile
• Gain more robust positioning in the local search results
• Create a better local reputation
• Increase the number of potential customers and sales
• Improve Google Maps visibility

Working On Local SEO

When you invest in a website, a company, and marketing, it can be disappointing not to reach your goals for growth. It’s not helpful to have a beautiful website but not have website traffic or conversions. If you sell a product or service that is locally available, it’s vital to start working on your local SEO as soon as possible. 

One way to optimize your local search engine ratings would be to hire an SEO professional to help you develop a solid general SEO and local SEO plan.