6 Valuable Real Estate Marketing Ideas for the Holidays

The holiday season presents endless struggle for real estate developers. While families prefer huddling at their home and rushing for Christmas parties, businesses too are a bit laid-back in this season. On top of that the snowstorms and the chilly winds do not help sell homes.

Despite the hitches, the developers need to continue closing in on the deals and sign new contracts in this season. The good news is that it is not worthless to try hitting the deals. The holidays are that time of the year when the agents need to work on garnering the leads and close a few deals. So, if you are a real estate developer kicking back and relaxing, here are the marketing trends to follow during the holidays.

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Send holiday emails

You must have felt the excitement of receiving the holiday cards from your loved ones. Well, it is no dying art and the essence is still there. The only thing is that you can send emails instead of those paper cards. So, kick off your holiday season deals with email templates. Cards for the Thanksgiving Day, Halloween, and Christmas cements real estate with the cultural vibes. Make sure you send emails in every occasion to fulfill your marketing and business objectives. Speak with the best realtor in Kelowna to find out how they manage to stay active in this season and you are good to go.

Hosting an open house party

As the fall season comes to an end and the holiday season begins, it’s the time families’ love engaging in parties. So, how about hosting an open house party? It recreates the season’s spirits and brings the buyers and sellers in a common place. Do not miss this golden opportunity to host an open house and get excellent leads from the neighbourhood.

Add cheerful lights to the listed homes

Vacant homes do not sync with the holiday spirits. Just add a little cheer with festive lights on those properties that are to go for sale. Lighting up the Tower Ranch homes for sale lends them a different dimension. What’s more, the lights can be installed in the interiors and the exteriors. That way, you can encourage the buyers who feel rather lazy to go for the in-person viewings. For them a virtual light tour during the holidays is an excellent way of marketing the properties. Make the videos more interesting to attract the buyers.

Making the website festival-oriented

If you are yet to have a website to showcase your properties, now is the time to boost your marketing efforts. Use this opportunity to create a website and allow it to resonate with the festive season. If you have experts controlling the webpage, ask them to incorporate what’s in with the holiday season. Make the site mobile-optimized to allow more users to showcase the features of the property. Find out what makes the residential communities special at this time. For residential real estate development Kelowna and Fraser Valley, highlight the snow-covered mountains, the skiing resorts near Okanagan and the beautiful lake. Emil Anderson Properties is aggressively into commercial and residential real estate development in Kelowna and Fraser Valley. Follow them to know how they market their properties in the holidays.

Charity giveaways

When it comes to email marketing to highlight the season’s spirit, the minimalism is the preferred thing. Get the best click-through rates with around 40 lines of text in the emails to attract the buyers. A description of the properties listed for sale should amplify your marketing efforts.  Apart from this, you can decide to give gifts to a charity. This will make your clients feel good about working with a developer that helps the communities. What’ more you can use those donations to write off the taxes.

Blogs with holiday themes

Are you still waiting to share the details of Kelowna rental properties with the visitors? Why don’t you start a blog on your website this holiday season? Realtors count on this powerful marketing tool to reach out to their customer bases and make the buyers and sellers about the deals. Along with details about rental properties, the blogs may also highlight the season’s flavours or the events taking place nearby.

Christmas offers a wonderful opportunity for real estate marketing. It’s the right time for your marketing efforts to take off to establish your brand. Pick from a few of these ideas from the best realtor Kelowna that resonate with the target audience, local community, and the marketing objectives. Give them some thought and pick the best strategy to rev up your real estate development in the holiday season