Difference Between Goals & Events in Google Analytics

Difference Between Goals & Events in Google Analytics

Google Analytics is a great tool that doesn’t get enough credit. If you use it right, it can make sure that your site’s UX is perfect and boost your marketing efforts.

But it’s true that Google Analytics isn’t always the easiest program to figure out. It’s not easy to understand goals, funnels, attribution, and e-commerce reporting.

What’s the difference between a goal and an event? is a question that users always ask us. It is a fantastic question. When I first started to learn about Google Analytics, I thought it was very hard. In this article, I’ll explain what an event is, what a goal is, when each might be useful, and what the simple differences are between the two.

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What is the Goal of Google Analytics?

You should set goals to see how well your KPIs are doing. A goal could be someone signing up for a newsletter, filling out a contact form, or viewing a certain number of pages. Every goal can be given a monetary value, which isn’t necessary but can be a good way to figure out how valuable action is that doesn’t have an obvious monetary value. There are four different kinds of goals: goals based on a destination, goals based on time, goals based on pages read per session, and goals based on events.

What is an Event in Google Analytics?

Events should be set up so that each user’s actions can be tracked separately. Events can be anything on your site, like playing a video, scrolling to a certain point on a page, or loading the screen. They can also be as broad as you want. You can also use a category, like “video,” to group events together.

Events V/S Goals

1. A goal provides additional data, specifically conversion data. It’s very important to keep track of your conversions and the rate at which they happen. This is the best way to see how your website and marketing efforts are really doing.
2. In every session, a goal will only be recorded once. So, if someone signs up for a newsletter twice with two different emails, only one conversion will be recorded. On the other hand, events will be written down as often as they happen.
3. Anything can be an event. A goal has to be a destination, duration, pages per session, or event.
4. An event can be the reason for a goal. Downloading a PDF, which could be very important for your business, is a good example of this. Because goals have extra features like goal funnels and more data, it’s better to use them as the basis for a goal than to just leave them as events.
5. The goal flow report in Google Analytics is a very useful tool, but there is no similar report for events. In the “Conversions” section of Google Analytics, you can find the “Goal Flow” report, which shows you how customers get to your goals. In the report box, each node represents one of the steps in your goal’s funnel. The goal is represented by the last node. If you click on one of the nodes, you can find out how many people left the funnel at that point. This will show you what parts of your site could use some work. It’s important to note that goal funnels can only be based on goals that lead to a certain place.

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Final Words

• Google Analytics has some really useful features, like events and goals.
• Events can be used to measure anything that happens on site, and they can be logged more than once.
• Goals give you more important information, and the goal flow report is another tool that makes it easier to judge how well your marketing efforts are working.