Digital marketing is the most common way of marketing used by almost all companies to attract more customers and buyers to their businesses. It is very essential to know how to bring the consumer to your product and how to make them buy your product when the market has extreme competition and customers have a wide variety of choices for a single product. Below is a step-by-step representation of how to attract more customers to your product through using digital marketing.

Step 1: Start with a website

A website is the foundation of a business’s digital marketing. Through the website, companies can publish product introductions and publish original content to help customers understand the business scope of the company.

After building a website, SEO (Search Engine Optimization) can be used to attract a steady stream of visitors, leads, and customers. There are two main means of SEO: on-page SEO (on-page SEO) and off-page SEO (off-page SEO).

Step Two: Create Digital Content to Get Traffic

As everyone knows content is the king that acts as a game changer for your brand marketing. It can work in favor of your brand or product in the longer run. When you create valuable and high-quality content to cater to your target audience as well as your potential customers. SEO optimization is also very important when we talk about creating content for marketing purposes. It will have a significant effect on your website or webpage ranking.

Content creation will help you drive more and more traffic to your website. Let’s suppose you own a B2B platform and want to attract Ceiling Fan Importers you have to write SEO-optimized content which means you have to use certain keywords in your content that people usually use while searching for a ceiling fan. 

Step Three: Leverage Social Media to Boost Engagement

Social media provides a platform for direct communication with your customers, prospects, and employees. Additionally, it is a key driver of online content distribution and brand visibility.

Nowadays, the main social media marketing platforms are Instagram, Twitter, Facebook, etc. They have their own unique customer groups, so you need to choose the appropriate platform and differentiate marketing strategies according to your business needs.

Step 4: Use Landing Pages to Convert Visitors into Leads

In order toconvert website visitors into sales leads, you need to provide prospects with attractive content, create a CTA (call to action) to promote this content, and launch a landing page for visitors to fill in the information to get the desired content. In the end, you need to measure and iterate through the process.

Step 5: Supplement it with paid advertising

When you start building your brand online, relying solely on your own channels such as blogs, Weibo pages, etc. may not be able to get enough leads. Therefore, many marketers choose to use paid digital marketing such as PPC (pay-per-click) advertising or native advertising. But what you need to pay attention to is that paid advertisements cannot be harassing, and companies need to provide valuable advertisements as much as possible. The best way to use paid advertising is to drive traffic to a page with a specific CTA, such as subscribing to a blog, downloading an eBook, or signing up for a trial.

Step 6: Use automation to nurture leads into customers

Lead management is the process of building relationships with your prospects by sending accurate, relevant, and valuable information in a timely manner. The end goal is to have your leads actively and willingly choose to do business with you.

From a technical standpoint, a lead nurturing system, commonly known as marketing automation, is software that enables you to send automated messages to early-stage leads, allowing you to pre-screen them before passing them on to your sales team. This is the process of filtering out SQL (Sales Qualified Leads) after obtaining MQL (Marketing Qualified Leads).