The Best Explainer Video Production Company: Factors to Consider When Choosing One

Explainer videos are all the rage nowadays. You can easily promote your products/services to your target audience with these creative videos. 

You have seen your competitors’ videos and some of the big brands’ explainer videos. What are you feeling now? Are you reconsidering creating an explainer video for your marketing?

It may be because you now see everybody is using explainer videos, but how will your videos stand out? 

Some business owners themselves create explainer videos or hand this task over to one of their team members using an ordinary camera. The result is a disastrous low-quality explainer video that might harm the brand’s reputation.

Fortunately, competent video production companies can help you create a superb explainer marketing video. So, which company should you choose for your project from the ocean of video production agencies in the country?

We are here to help you. We will tell you the top qualities you should look for in your explainer video production company.

Qualities of Top Explainer Video Production Agencies

Not every explainer video production company is worth your money. Invest in the best company and increase your revenue by a manifold with extraordinary explainer promotional videos.

1- Attitude Is Everything

When you meet or talk to a representative from a video production company, notice their first question. They may not be the right fit for you if they don’t ask you anything other than the quote and stuff.

Their attitude should show they are genuinely interested in working on your goals. How will their attitude show this? Well, professional video producers ask questions like this in their first meeting with a prospective client.

• Who is your target audience?
• What are the goals you want to achieve with this video?
• How will you monitor the success of this video?
• What is the worth of an average customer for you?
• How do you intend to promote your video?

Your video production company should seem interested in a partnership that provides value to both of you rather than just being interested in their profits.

2- Check Their Previous Work

A competent media production service provider would happily show you their profile. However, if the company you consider is hesitating or trying to hide its portfolio, take it with a grain of salt.

Perform in-depth research about each agency with which you consider working. Your marketing video is not something you can compromise. 

Also, evaluate your business and its requirements to ascertain whether its policy, work style, and capacity match your expectations.

What to look for when you consider their media production work?

• Do they pay attention to details?
• Is their work comprehensive?
• Does their video quality go with your company’s work style?
• Do you find any video in their portfolio that looks like what you have in mind?
• If not, do you think they could produce the video you desire?

3- Punctuality

It often happens with a business owner who outsources a task to a company. A professional video production service should provide your finished project, ideally before the deadline and at least within the timeline.

Anybody can do video production in Dubai for you, but only experts complete their tasks within the timeline. 

4- Consistency

A company salesperson may show you one or two high-quality videos that look cinematic and creative. But remember, you need to see their whole portfolio consisting of at least 10 professional videos produced for various clients from different industries.

Why should you do that? Because it will determine if their work has consistency or not. They may boast that they have 10 or 15 years of experience but believe them only if you see a consistent profile.

And if some of their videos look as if a kid has produced them then it is a red flag. They should not be your choice.

5- Lighting Can Make Or Break Your Video

Skilled videographers know these three signals of the expertise or lack of it of someone who calls themselves a video producer.

Lighting is essential for film production in Dubai. If a professional doesn’t produce a video with the correct lighting, it will destroy the whole video and its message.

You sure don’t want that to happen. If you want to understand how basic lighting changes can have a huge impact on a video or photo, go and check that on your phone’s camera.

Using the photo editing features of your smartphone, capture your photo and try changing the lighting in it. You will see how the picture looks unreal and unpleasant to the eyes when you make it too bright or too dark. 

Now try changing or messing up with the colors of the image. You will see that increasing or decreasing color will make your skin look a weird tone of green or orange.

Also, you may notice that by applying some filters, the outline of your face will start blending with the background. These are the aspects that a videographer has to take care of otherwise, you will destroy your promotional video.

6- what do their customers think?

The video production company suitable for one business isn’t necessarily the right fit for your company. That’s where customer testimonials come in.

Check the company’s website and social media pages for authentic customer testimonials. You don’t want to get impressed by the “5-star rating on the XYZ platform”.

That is why we say look for genuine customer testimonials to see if you want the same results they have already provided to their previous clients.

Bottom Line

We hope you like our guide on picking the best explainer video production company for your brand. You need to focus on every aspect, from the tiniest things, like how long they take to respond when you first ping them, to their timeliness and attitude. 

Look for a video production company you can trust and share your feedback and concerns over anything and everything.