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What Is Digital Marketing?

by Uneeb Khan
What Is Digital Marketing?

Any marketing which involves electronic devices is referred to as digital marketing and it is mainly used by marketing specialists to convey promotional messages and measure their impact through the customer journey. Digital marketing is the process of a marketing campaign that is running on electronic devices like phones, tablets, laptops, computers, etc. It is the latest form of traditional marketing which was used in past such as news advertisements or magazine ads billboard ads and television ads.

What Is Digital Marketing?

Digital marketing is marketing that involves digital sources and grabs the targeted viewers into the customers. It includes social media marketing (SMM), search engine marketing (SEM), email marketing, pay-per-click (PPC) advertising, content marketing, and web-based advertising and one of the best agencies for this is digital marketing founders you can check them. In short, marketing that involves digital communication is known as digital marketing.

Why is digital marketing important?

Everybody who owns a business does marketing for their business and in today’s centuries, the easiest way to grow or increase your organic traffic and leads is to use digital marketing for your business because the statistics show that in 2022 March, more than 5 billion users use the internet.

There are a lot of tactics by which you can easily reach your targeted audience directly however it is cost-effective and has very low minimal upfront costs. So in my opinion this is the best marketing technique one can use to grow his newly started business.

Types of digital marketing

The following are the most important and useful digital marketing types which are used by everyone for their business and you should use these.

Website Marketing

This is the most powerful channel it owns but it is also the medium that is needed to be used to execute other campaigns as well. A website is all about telling people about your brand, product, and services in the simplest way. It should be user-friendly, fast, and easy to use. Because your website is the first impression of the user with your digital channel so it must be easy to understand.

Content Marketing

Content marketing is all about the content, the goal is to reach out to the potential customer through the content. The content is typically done for the website and then this will be promoted through search engine marketing, social media posts, and even PPC ads the tools which are used for content marketing are

  • Ebooks
  • Infographics
  • Blogs
  • Podcasts
  • webinars

Pay-Per-Click (PPC) Advertising

Pay-per-click ads allow a marketer to show their ads over the internet to the user through paid ads. The main and most popular platform for PPC is Google ads and Facebook ads. By paying for your ads it will be shown to all of the users who search for the related query and you just have to pay whenever the customer clicks on your adds

Social Media Marketing

The main goals of social media marketing are the awareness of the brand and building trust over social media. This includes both content marketing and paid ads as well to increase the awareness of your brand and after the trust is built then you have to convert the users into your customers. The social media platform can be used to increase your leads and direct sales channel as well.

Email Marketing

Despite the use of all other digital channels still, email marketing is super useful and effective digital channel till yet. Well, many people confused email marketing with 100 spam emails well that’s not what email marketing is. Email marketing is the medium we used to get in contact with our potential customers or with people who are interested in our brand or buying our products. We can use this to inform all our customers to engage with us on daily basis.

Affiliate Marketing

It is one of the oldest strategies which is still rising considerably with the increase of internet users today. In affiliate marketing, one uses other business products or promotes them and sells them and gets a commission for every sale or with the leads. Many well-known companies like Amazon have affiliate program by which they pay millions of dollars every month to a website that sell their products.

Video Marketing

Youtube is the second best search engine used in this world and everyone uses this platform before making any decision to buy or sell or take any online course like take my exams or do my exams courses or relax. So you can use this platform for video marketing and other than that you can also use Facebook videos, TikTok or Vimeo as well.

The best way of using video marketing is to integrate your video with SEO or with content marketing, and social media marketing for getting a lot more interaction from the users.


Digital marketing is all about marketing which will be done on the internet or over electron devices and it’s the mixture of multiple strategies which we already read above not all the time do these strategies work so that is why we have to come up with other more strategies and utilize them for increasing leads and traffic for our business.

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