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Why Improving the Speed of Your Ecommerce Website Will Enhance Your Venture

by MarketMillion

Due to the constant evolution of the e-commerce industry, it is important that users continuously upgrade themselves if they want to stay relevant in the market. While the World Wide Web has made it possible for customers to access any web page quickly, if your website is not loading despite your repeated attempts, then you must fix it for online success.

Online Tools That Can Help You Improve the Speed of Your Website

There are plenty of tools available on the internet that can help you assess and improve your website speed. Some of these include Pingdom is one online tool that will utilize several metrics along with user experience data whereas, on the other hand, GTmetrix provides helpful data with effective recommendations that immediately enhance site speed. Not to forget Google PageSpeed Insights, which allows users to analyze the speed of your mobile and desktop while giving personalized tips and pointers to further enhance speed performance.

How Can You Improve the Speed of Your E-Commerce Website?

If you are interested in fixing the speed of your website on your own, then we suggest that you go through the following. These lists some of the most prominent techniques that can immediately speed up your e-commerce website and make it lightning fast.

Check Your Hosting Service

Your hosting service can have a major impact on your website speed and overall performance. That’s why it’s recommended that one should always use a dedicated hosting service for swift optimum results. Sharing server space does eventually affect website performance; your website slows down or amps up, depending on the server load.

Furthermore, if your website speed is not fixed, then it will eventually impact your e-commerce venture. For consistent performance, the quality of your hosting service is extremely important. To resolve the issue at hand, always ensure that you purchase a hosting service from a reliable provider so that your server is dedicated to your entrepreneurial operation only.

On the other hand, another factor that can affect your hosting service is the speed of your internet service. If that’s hiccupping, it may affect you as well. Contact your internet provider if you are getting less than the speed initially promised, so that your e-commerce website can load anywhere in the world, without even the occasional glitch!

Utilizing CDN to Your Benefit

Every e-commerce venture has the aim to provide an amazing experience to audiences worldwide. However, to do that, your website should be functioning well in all parts of the world that may have varying internet services. If your website can run well in European states but is not able to provide an exceptional online experience to users sitting in locations, such as Hawaii, Peru, or Brazil, then you might have a problem.

To ensure that your website can provide a uniform experience to users around the globe irrespective of their different internet services or location, invest in the content delivery network (CDN). This makes sure that customers can navigate the website with ease.

Keep Your Code and Design Clean and Functional

While keeping a strong grip over the technical aspects of your e-commerce website is crucial, there are other aspects, which are relatively simpler and easier to handle such as the design part of the coding element. When it comes to the speed of your website, it’s not just about the software that you are using, the structure of your e-commerce website is equally important.

That’s why the website should be functional and not clunky otherwise its performance will sluggish and a complete waste of all your resources. On the other hand, if the code behind your e-commerce website is redundant, then it will also affect the performance of your website. This is why hiring a professional developer, who has ample experience in developing such websites is crucial for the success of your website. A clean code will make sure that your website loads faster and is more efficient while consuming lesser server resources.

Use Fewer Add-Ons and Utilize Compressed Media Resources

Other features, which may end up slowing down your website, are add-ons and extensions. Installing too many add-ons also drastically affect the speed, making the website sluggish as a result. While adding fewer extensions may seem like the obvious solution but this doesn’t help as such. Instead, what you do is install extensions, that consist of combined features of other plug-ins.

For instance, instead of installing separate APIs for synchronizing different social channels into the website; install an app that has all these features embedded together. In addition to this, always compress your media files as this can put a strain on your e-commerce website. While using HD images is crucial but this will only slow down your site. Use online compression tools to reduce image size, so that the website can load seamlessly.

Although website speed optimization is considered a ‘one-size fit’ scenario when it really is not. Consumers constantly have to optimize their websites according to the market and user trends. The above-mentioned pointers are a basic guide for you if you ever feel stuck. Nonetheless, the speed optimization process is like servicing/maintenance of your website. That’s why it’s always important to optimize website speed.

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