The Ultimate TikTok Marketing Guide 2022

TikTok almost ended the Internet in the year it was launched, beating the likes of Google as the most visited website around the globe. The app for social media sharing has been growing rapidly, boasting 2 billion downloads and 1 billion active users per month. About half of TikTokers bought something when they saw it on the application.

It is more crucial for companies to maintain a presence on TikTok than on any other social media platform. It has the potential to boost sales and generate profits for small-scale businesses. It’s not bad for an app popular for its dance-related viral trend videos and lip-syncing. 

It might not appear to be at first. However, TikTok is a major business. Our guide will guide you through each step to build a successful TikTok for Business account that grows. Also, you can buy TikTok followers to grow your brand online quickly.

How to Start Using TikTok for Business

The steps include four for making a TikTok Business Account. One of the best things is that it’s completely free.

1. Register for an account on TikTok. Install the app on the Apple App Store or Google Play Store and create an account.
   
2. Install TikTok for Work: Go to the “Me” page, tap “…” in the upper right-hand corner of the screen, and then click “Settings and Privacy.” Choose “Manage Account,” then tap “Switch to Business Account.” Choose the appropriate category for your small-scale business.
   
3. Improve your TikTok profile: Select a simple username and a show name. You can also upload an image of your profile that best portrays your brand. Add a short brand description and your website’s URL into the link-in bio box to increase traffic.
   
4. Share content now.
   

It is also possible to connect your Instagram to your TikTok profile to assist in converting your followers to various platforms.

1) Prioritize User-generated Content.

UGC is a form of user-generated material (UGC) and could be any type or type of material (in this instance, videos) made by real TikTok members and not by brands. It is important because it is an effective method to create strong brand loyalty for your audience quickly. It’s because 56 percent of users are more loyal to companies on TikTok that post content without polishing that features everyday people.

UGC is extremely popular because it’s authentic to viewers. It’s made by real customers who appreciate your brand and wish to show your product’s worth without charging a fee. Furthermore, we’ve discovered that customers prefer to be loyal to a brand they believe in. Trustworthiness is valued by Gen Z consumers, whose monthly TikTok usage grew by 63% over the last year.

Create UGC for your business by enticing customers to tag you in their posts on social media. If you’ve made a brand-specific hashtag for your company, make sure to examine it for content that has been tagged by users too. Save any content users have uploaded that you’d like to post to your account. If you decide to repost UGC, make sure you credit the creator of the original.

 In addition to reposting videos that have already been made, you can also think about responding to UGC using duet or stitching. Duets let you respond to UGC by splitting the video screen into two, which means that your response is played in conjunction with your original footage.

2) Establish Relationships With Influencers.

TikTok influencers are very popular on TikTok. About 25% of the content posted on TikTok includes a celebrity or an influencer.

Sharing your product with their audience can create a lot of buzz for your company. This increases the impact of your marketing campaigns and gives you an algorithmic boost by placing your products and services in more people’s eyes.

3) Prioritize TikTok Advertisements

Advertising on TikTok might alter your thinking about marketing via digital channels. According to research, TikTok ads focusing on UGC outperform other digital ads, including Facebook ads (32%) and more traditional digital ads, such as Google ads (46%).

These numbers are a convincing argument to focus your digital advertising budget and reduce expenditure on other advertising by focusing on TikTok.

4) Use Analytics to Track Engagement

Suppose you have a TikTok for Business account. In that case, you can monitor your account’s statistics to understand better the type of content your intended audience likes to view– and utilize them to enhance your content. The most significant advantage to employing these measures is that it will eliminate all guesswork in the TikTok plan of marketing.

TikTok’s app’s analytics are divided into four categories:

i) The overview tracks engagement and follower count.
ii) Content: Tracks you’re most popular videos
iii) The table below breaks down audience growth as well as demographics.
iv) Live Disseminates insights from live-streamed videos.

Global data points such as hashtag views and the Discover tab let you keep track of the trend’s performance over time. You can tell whether a trend is relevant and worthwhile to create content around. If “my coffee ritual” videos were popular a few months ago but aren’t getting any new attention, then it’s an ideal way to advance.

Increase The Effectiveness of Your TikTok Marketing Strategy With a Tool’s Help

Now that you’ve all the necessary information to create an effective TikTok marketing plan, creating content is the next step!

After you’ve collected some weeks’ worth of videos, plan the videos ahead of time with Buffer’s “new” TikTok Reminders.

Making content plans ahead allows you to focus on emerging trends, influencers, and UGC content. We’ll also provide you with specific feedback based on the performance of your account to give you the most optimal time to post to your customers.